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What is SEO and How Does it Work?

SEO (Search Engine Optimisation) is a marketing activity aimed at getting a website to be trusted and ranked in the search engines, so it gets listed and found when someone searches. This will mostly involve on-page SEO, content marketing, link building, and technical SEO like site speed, mobile optimisation, and various other tasks. It’s an ongoing process and highly recommended for any business with a website.

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