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What is the skyscraper technique?

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The Skyscraper technique describes the research niching or updating of popular or trending content marketing. Search for topics and trends that are doing well and then see how you could create and publish better, more in-depth content on it, or on a particular area or niche related to it. You could also create a revamped, updated version of it with new and emerging data, stats, and details about it.
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