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What SEO tactics can backfire?

We like work on the basis that if it sounds like poor practice, it usually is. SEO should be about creating great sites with great content. If you’re trying to trick the search engines or try to game the algorithm instead, then you might come unstuck. Buying links, using private blogger networks, creating fake profiles, or duplicating content to gain backlinks are all tactics to avoid. Other black hat practices include sneaky redirects, hidden text or links, and article spinning. These tactics can lead to your website being banned from search engines, so we don’t recommend them!