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Where do I add google analytics global site tag in WordPress

The Google Analytics code needs to be place between the <head> tags in your website’s code. In WordPress you can add the code to here via the ‘Editor’ section under ‘Appearance’ in your dashboard. That said, many WordPress SEO tools like Yoast will let you add the UA number (found in your Google Analytics code) directly into the settings on the plugin. This is the more popular option.