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Lesson Five: Infographics

In this final lesson of Module 5 we discuss Infographics.

If you don’t know what these are or how you can use them to your benefit then have a watch of this training video.

We’ve used Infographics in our agency with great success and in this short training video we share several live client examples and explain how you can use them to showcase your expertise, experience and USP to prospective customers.

Watch the next lesson: Module 4 – Lesson One: Understanding Promotion

Video Transcription

Hello, and welcome to lesson five of module three.

In this lesson, I want to share with you one of my favourite alternative ways to create content, infographics. Now, if you don’t know what infographics are, they are a graphic, or image, representations of information, data, statistics, or something similar and they’ve really popular within content marketing for a few years now.

I have been using infographics for my agency clients for years in all sorts of ways, as they are invaluable for adding a bit of colour and character to your website. They also ensure that you get away from just having all your content being written. I’m going to jump onto my computer, right now, and show you a few examples of how these generally look and the sorts of volumes of information that they can contain.

I’m just going to show you a couple of examples, recent, client examples, of infographics. Firstly, we have versatile tanks. Like I said before, this is a fairly dull industry, as far as creative content goes. There’s no one putting anything out there, so we thought, “You know what, how to build a wine cellar with something the client was constantly getting asked about,” so we just visualised it.

And the great thing about an infographic is you can take a lot of information, whether they be data points, statistics, or just a process, and if you have someone pretty creative, or you could find someone, and they can put it all down into one long graphic. They’re just fantastic.

This is how to build a wine cellar and it’s just all the information that you generally collect and you provide to the designer. You say … Often it’s somewhere between seven and nine data points. And then they just work through it. They’ve just got this getting started, locations, where you can put the wine cellar, installation, some of these graphics are just fantastic, available sizes. This is all referring back to what the client has on offer. It’s over into the client’s services, the client’s products. So this is just the sort of thing that you could do. You could visualise a service, a product, something that you want to shout about, or something that’s unique to you, whatever it might be.

You can just see how this is just a great way to get a lot of information across in a very visual and more interesting, more exciting, way. We’ve done another one, as well, how to instal a concrete tank, again, same sort of idea. A little bit more, actual, text on this one, because it’s a little bit more of an involved process.

But it really does, actually, detail the whole process that someone would have to take. You can see, normally checking permissions, preparing for the installation day, what they have to do, all this information here. But it’s all backed up by graphics and it walks the person through the process. Excavation, number four, the installation, number five, installing multiple units is number six. Ready to use.

You tend to include some text, as well, when you publish an infographic, so that Google can better understand the purpose and the topic of your infographic, rather than just publishing, effectively, one large image with nothing else on it. One more example to quickly show, which is for London Drain Services. Again, this was around, this a few months old, now, this piece. It was around installing a sump pump. It was a question the client is constantly getting asked, “How does it work?” It’s quite a complex process. So we said, “You know what, there’s an opportunity right there.” We created a step-by-step guide. We actually promoted this and people just absolutely loved it. They just thought it was such as clever way to showcase something quite complex in a very easy to understand process. You can just see how you can get all the information. This is actually … This could even be … This is set up to be printed and ticked off. I thought that was the idea. Great illustrations. It’s just a really nice clean way of walking through, like I say, a process using data points, whatever the case may be.

There’s just a couple of examples I just wanted to share with you. They’re great, aren’t they? Now, if you’re liking the sound of infographics, then you’re going to need to find someone creative to put this together for you. But, before then, you’re going to need to find data, or statistics, or information, to put into your infographic. One option for you is to refer back to your authority content that we previously covered and that you’re going to create. And once you have that, you could take a how-to guide, or round up, or a best of, and then provide those data points to the creative and have them put together a visual representation of that information.

You need to have a think about what types of content you could turn into and make creative. Often, information, data, and statistics work really, really well. If there is that kind of information out there, relating directly to your business, or even your industry, that could work really, really well for you. What I like to do is review governing bodies and authority organisations within the industry that I’m working in, and look for facts and figures that could, potentially, be turned into an infographic. You don’t need a huge amount of information, as an infographic, generally, requires between seven and 10 data points, so it really shouldn’t be too difficult to find something suitable that you can then provide to your creative and have them sculpt it into something really visually appealing.

Once you have your idea, and your data points, then you’re going to need someone to bring this to life for you. Now, if you don’t have an creative person, or someone who could do this for you, then I suggest you go online and look up one of the many freelance platforms that are available, where you can find a fantastic creative designer. Sites that I recommend are, Upwork, and PeoplePerHour. You can register for a free account and then list your job saying that you’re after a infographic designer, or you can simply search for infographic designers, and you’ll be presented with a wealth of choice. Review their previous work to find a designer’s style that you like. Then you can follow the steps to, firstly, make contact and then, ultimately, offer them the job. You should be able to get a really nice infographic designed and created for around 100 to 150 pounds.

Alternatively, if you ask me nicely, I will gladly give you the content details for my infographic designer, who designed all of those that I showed you a few minutes ago. If you would like her details, and you’d like her to design your infographic, then send me an email to [email protected], and I’ll gladly send the request to you. Infographics are great for providing content in a very different way, so don’t underestimate their power. Even if no one else in your industry is using them, be the first. Make yourself a real point of difference by being the first to use infographics, and even if you were already using them, then just make sure yours are bigger, and better, and more impressive.

Infographics can prove remarkable useful for your overall content marketing strategy. They’ll also work incredibly well on social media, as they’re great for sharing. And it’s for these reasons that I produce infographics almost every single month for my agency clients. Right, we’ve done it. We’ve reached the end of module three for Content Marketing. Let’s quickly recap everything we’ve covered throughout this module.

Firstly, we learned what content marketing is and why it’s so vital for your business. Next, I taught you about local content marketing, and how it can make your business the go-to company within your local target area. Then we moved onto the big one, authority content marketing, in two parts. We learned what this is, why it’s so important and, crucially, how you can do this for your business to deserve to rank top. Lastly, I showed you how infographics can bring an entirely different approach to your content marketing, and even offered you the content details for my personal infographic designer.

If you have any questions on anything we’ve covered throughout module three, then just send me an email to [email protected] Otherwise, best of luck with whichever type of content you decide to create. Once you do get it live, by all means, please do send it onto me, so I can check it out. I’d love to see it. That’s it. We’re done. As we move on into module four, where going to focus on promotion, which encompasses brand amplification, link building, and much more. It’s going to be really exciting and I’ll see you there.

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