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Lesson Three: Resource & Links Pages

In this lesson we teach you about how to leverage links and resource pages to help your small business website grow online.

We share some of our advanced agency techniques for finding the best and more related websites that you should be connecting with and building relationships with.

Lots of very practical information covered in this lesson with real-life examples and advanced techniques – all explained in plain-English.

Watch the next lesson: Lesson Four: Guest Blogging

Video Transcription

Hello and welcome to lesson three of module four.

This lesson is entirely focused around links and resource pages, which I consider to be one of the greatest untapped areas of promotion that exists today. I value this strategy so much that I have done it for every single one of my agency clients and it almost always works in an absolute treat. So what are links and resource pages?

Well, you may even have one on your website as they’re called many different things. Some businesses put it as their partners page, their suppliers page, they may have it as a helpful resources or additional reading or other useful links. Some people would just straight up call it a links or a resource page.

Whatever they’re called, these pages are like gold when it comes to promotion and ranking well online. And here’s why. Any website that puts together a links or a resources or a supplier’s page, and links a bunch of related reputable websites is saying to Google, I know these websites, I like them, I’ve dealt with them and I trust them.

Whatever the case may be, it’s a big thumbs up for your business. So what better way to show Google that you’re great than being included on a bunch of these types of pages. I have done various case studies over the years and actually ranked websites using this single technique alone and got them to the very top of Google, just using links and resource pages.

Google values these types of links very highly because it is other people saying they are prepared to include your business on their links and resource page based purely on merit. You’re not providing any content, you’re not going and doing anything above or beyond being yourself and your business and Google takes note of that. Now there are a couple of things to be mindful of when doing links and resource promotion. This only works if the websites are genuine, so they’re real websites that get real traffic and real engagement and crucially that they’re within your industry and your niche.

Whatever the case may be, it’s a big thumbs up for your business. So what better way to show Google that you’re great than being included on a bunch of these types of pages. I have done various case studies over the years and actually ranked websites using this single technique alone and got them to the very top of Google, just using links and resource pages. Google values these types of links very highly because it is other people saying they are prepared to include your business on their links and resource page based purely on merit.

You’re not providing any content, you’re not going and doing anything above or beyond being yourself and your business and Google takes note of that. Now there are a couple of things to be mindful of when doing links and resource promotion. This only works if the websites are genuine, so they’re real websites that get real traffic and real engagement and crucially that they’re within your industry and your niche.

You cannot just find any old links and resource page and just add your link. It has to be related and focus towards your business or your industry sector. Equally, if the resource page or the links page is listing dozens or even hundreds of businesses with no clear connection between them. So if they don’t share a common topic or focus or industry, then that links or resource page can lose its credibility as far as Google is concerned and it doesn’t provide the full benefit it otherwise could. It’s obvious, right?

The links, resource or supplier’s page that you’re trying to get on needs to be a genuine business website and related to your industry. If you can get listed on a handful of these types of websites, it’s gold for your ability to rank well in Google. Now you understand what links and resource pages are and how valuable they can be. I’m going to jump up to my computer right now and show you how you can find these in your niche or your industry.

Okay, so below this lesson you’re going to find this spreadsheet and this contains all the advanced science parameters that I use day in and day out. And I’m going to quickly run through what they are and how we are going to use them. So you’ll notice you’ve got this search parameters tab here and within here we have two lists, one with keyword and the tag in title. And then we have the same terms, the same search strings, but using in URL and all of these terms.

One, you put these in and you combine them with your keywords that’s related to your business. You’re going to get search results given back by Google that has an absolute wealth of links and resource pages and similar. I am yet to work in an industry where you cannot find links pages or partner pages or supplier pages or something along those lines. Almost every industry has them, so you’ll be able to find them.

So as you can see, there’s lots of different way people call their links pages or their suppliers pages, many different things. So what you need to do with this, depending on the industry, is just test this and just put these different terms into Google and see what you get out of the back of it. More often than not, people call their pages a links page or a resource pages, hence they’re the top two.

They are the most common ways that people call their page. So in addition to that you also have useful links, useful resources, useful sites. Then you go into recommended links, recommended resources, recommended websites. Then you have suggested resources, suggested sites. Then you have more links, more resources. Then people also call it favourite links and favourite resources. Then you also have related links and related resources.

And what we’re going to do is we’re going to take, you’re going to take each of these terms, combine it with your keyword, search Google and see what it generates. And the big difference between this list and the list just below is that with the first list it’s in title. So it means whatever keyword that you put here, that keyword must appear in the title of the search results that Google is going to generate and prioritise in your search results.

These ones, the second list, must have the keyword in the URL, so you will get quite varied and quite different results depending on which you used, which is one of the reasons why when I’m doing this kind of promotional campaign and looking to gain some links on resource and links pages, it’s why I will such using all of these and you combine it with a bunch of keywords and then I will repeat the process using the in URL as well. So in title and in URL.

So I’m going to take just this first one and I’m going to hop onto Google. We’ll pop that in and then we will take the keyword. And now this key word, what we’re looking for here are links and resources pages that are specifically related to your business. So let’s say your business, you sold pet products. You would just put in your key business term and then you would just leave the rest as is, in title links. We’ll search that and instantly you can just see you’re getting pet product related websites and you can see links page, links page, links, links. There’s just an absolute wealth.

That whole first page is links page. We go through to page two. Again, you’ve got links pages, what you would do is you would go through and I would hold down control and I would open a bunch of these and check if they are related, if they are similar pet product related links pages. If they list a whole bunch of related and useful resources and links, that is going to be primed for you to be able to reach out and introduce your business, your brand, talk about your USP and essentially ask for inclusion.

So that’s just one example. Let’s say you were an osteopath. Osteopath, same sort of thing, links, links, links, there’s just so many. So, so many. And remember, this is just using links. I can change this word and put in resources, resource, resource, resource, and when you test this for your own business, you will find links pages, resources pages.

I’ve never yet worked in an industry where you cannot find some resources that are just absolutely perfect. Let’s say you made handmade cards, we’ll keep it with in URL resources. So what have we got here? You’ve got resources, resources, links, and you’ll see that Google understands that when you put in resources, it understands that a links page or a partners page or a suppliers page is kind of one and the same thing. But again, just changing that to a links page, you’re going to get slightly different results.

You may get this because Google thinks we’re a robot because we’re searching so frequently. If you do take that and hit submit, it’s nothing to worry about. And then again, links, links, links. You can just see how you’ve got so, so many results. And what I tend to do at least when I’m doing this, you can work through pages one, two, three and often I would definitely recommend don’t just rely on the first page because when I’m doing this I will go to the first five pages or more to really find fantastic links and resource page because it’s not just about those first 10 results.

You can have far more than that. And what I also do is go into settings and then search settings and then if you tick never show instant results, you remember you need to change this back, but take that and then you can change the results to the first 20, 30, 40, 50 or even 100. I often change that to 50, hit save, it will say that and you can just click okay to then save the preferences and now instantly your search results are going to show the top 50 results rather than the top 10.

It just speeds up the process that as you’re looking through, you can scan these, hold down control and you can just open up a whole bunch of related tabs. Look for if they’re related pages. And so we’ll just look up some of these. So again, this is someone’s, Gilly’s handcrafted cards. It’s a links page. This is absolutely power.

If you ran a online shop or you had a shop and you sold handmade cards or something along that, then this would be perfect. You could reach out, introduce yourself, make that connection, maybe follow them on social media, interact with them and that’s a great opportunity. Again, this is sort of a craft kind of website, handmade cards, wild paper links, it’s a greetings card post. This is absolutely perfect.

So you see what I mean? These are the types of links and you’ll just find so, so many of them. Let’s say you sold, I don’t know, wedding dresses. And I’m just going to go through a few different industries to just show you exactly what I mean, that you’ll find links, links, links. There’s just so, so many links pages that you can just go through. You can look up the site.

And like I said, sometimes it’s good to just follow them on social media prior to reaching out, interact with them. If you see something on their website that you think it’s a beautiful website or it got some great content or a really interesting blog or whatever it is, mention that in your email when you contact them. It shows that you have physically been on their website, you’ve engaged with them you’re being genuine. You’re being forthright.

Links page. So this is just absolutely perfect. If I sold wedding dresses or I had a business within the wedding industry, this would be very, you can see letting it out to photographers, florists, cake makers. So it’s all related. It doesn’t specifically have to be a fellow website that’s talking about wedding dresses, this is where you can broaden it out and focus on the niche in the industry. And that also applies when you’re doing your research.

I’ve done wedding dresses. I could just do weddings and if you do weddings and do in title links or URLs, if you are in that industry, you are going to get thousands, literally thousands of links and resource pages. So there’s just an endless list and you can see I’ve got 50 results, so I can just work through them, cherry pick those that I like the look of and then just create a list and contact those websites.

So you can just stay, and now I’m just going to rattle through a few more examples. If you’re a beauty stylist, in title links, this is all under this, all based on just this one in title links, you would change this to in URL and you’re going to have different results yet again. you can see links page, links page, links page. There’s so many. You can go on, you could do pest control, you could do landscape gardener. It really doesn’t matter. In fact, what I’m going to do is I’m going to, let’s look up, in fact, let’s just keep that as beauty stylist. And then what you can do is, another way to take this a step further is to add the location. So let’s say, in fact, I’m going to go back to the first one. Let’s say pet products, that was where we started. So we do pet products, in title links and then if you do the plus icon and put in your town or your city, you don’t get too specific on this. Let’s say you’re trying to target it to your nearest big city or your big town.

So I would say for example, Manchester. If you just go plus Manchester, this is a way of finding related pages to your business. Specifically, we’re looking for the links or the resource pages or the suppliers page, the partners page, the friends page, something like that and then we’re adding an advanced parameter to say, I now want to localise that to just my nearest city or my county, whatever the case may be. And by doing that, if we tick the I’m not a robot again, you submit that and now what you’re going to get is you’re going to get different results yet again. You’re going to still get links pages and stuff like that, but these are all going to have a localised filaments. So look, within easy reach of Man.

So if you’re a localised business and you want to do localised link earning and link building in this way, localised promotion, this is perfect for you because now what Google is going to do is it’s going to find the localised websites and businesses that are in your area just by putting the plus location. So this is all going to be in your spreadsheet and you can see down here at the bottom I’ve put a couple of notes where it says just add your location to any of the above results and you’re going to get localised results. So you would just work your way through this list. And then once you start to find results, you can move into this other tab, which is the links and resources page and in here is where you would copy the URLs of the links pages that you are finding. So you paste the URLs in here and then, and this is a little bit manual, but this is why you’re not after getting hundreds of pages, often I would collate together 20 or 30 or even 50 websites.

It may take an hour to do, but boy is it going to be worth it? You will then pop in the website’s name, so I’d write that in whatever the website’s called. Then I would look on their contact page, their about page for a contact name. If you can get a contact name, it’s really, really important and it will improve the amount of replies you get because you are just able to personalise the email. Then you’re going to get obviously a contact email address. If the website doesn’t have an email and there in have a contact form, then it’s not just pop the contact form in here and then when you’re contacting these website owners, you’re able to just take the URL, pop it in the browser bar and copy your same email script into that form, submit all the details, and effectively it’s a nice way of contacting them if they don’t have an email. So it works just as well.

This is exactly the process that I take with all my agency clients. You would just fill this out and you will build, and like I said, 10, 20, 30, it really depends how many you can find. If you’re in certain industries you got to find a wealth and you’ll be able to have lots of fun with it and really build it out and it’s just, you’ll get an endless list. It’s brilliant. And remember, one of the key things to remember with this is we’re looking for related websites to your business. Now, it doesn’t necessarily have to be related to your core business. You can break this process down if you’re into a specific area within your business. If your business has various areas and industries that you work in and that you cover, you could break that down and do use these strings for that specific area. If your business has lots of services, different services, you could use the service name.

And it is the key words that make up what that service is about. And then you combine it with useful resources and sites and resources, stuff like that, and links. If your business has lots of products, you can do exactly the same. You could do it, but on almost by a product by product basis or a category of that product. And then you can take all of that a step further and localise everything. So you could do a specific service, plus entitle links, plus your location. And so then you’re getting highly, highly specific links and resource pages that you’re then able to reach out to these people and you’re able to introduce your business, your brand, and what you’re pointing them towards.

It’s so highly related to their existing links or resources page that they’d be crazy not to go, Yeah, do you know what? That’s fantastic. And then you would repeat that entire process with the in URL as I said and you just work through this list. And some results maybe false positive, you may not get good results but more often not, you’re going to get some fantastic results and you’re going to be able to build out this report here. And once you do that you then need to contact these people. And also within the spreadsheet I’ve written a script that is, I would suggest something like this. This is what I use when I am sending out email pitches, asking for and making that initial first contact. And it’s quite simple and you can take this and tailor it to better suit your industry and the type of sites you’re going to be contacting.

But what I tend to do is I write in the subject line, your topic, so whatever it’s about and then the page type. So it might be your pet product links page or your wedding resource page or, you get the idea, something along those lines, something nice and personalised in the subject line. And then Hi, (name). I came across your page, your (page type) page, I came across your links page or your favourite resources page or your recommended suppliers page this morning, which I found really useful. There’s lots of valuable resources listed on whatever the topic is. Again, that personalization. I actually, and then you would say, I run, I own, I manage, whatever it is, a company that does something similar and we specialise in, and that’s why you’ve got to tailor it because you’ve got to put your USP, you’ve got to put your own stamp on it to give that person a reason why they should kind of rejoinder, engage with you, reply and add your link.

So that’s an important bit there and often that can be a paragraph in its own right. It’s really important that you put in your USP there and then you just say, I wonder if you might be open to the idea of including an additional resource on your page. If so, please do check out my website and then you would list your URL, and it might make a great fit for your page. I’ll be only too happy to return the favour or give you a shout out on social media or you suggest something else, whatever’s relevant in return for being included. So you’re offering them something back. Not a problem if this is impossible and either way, keep up the great work on (their website name). It’s friendly, it’s nice and quick and it’s just a nice soft way of making an introduction. And you’ll find also what I tend to do is make that initial connection on social media before. So if you’re active on Twitter or if you’re active on Instagram or you use Facebook, that is a great thing to do to just follow them, interact with them, maybe like their stuff in the run up to before you send that page in an email a few days before.

It’s not difficult to, when you’re filling out this list, if they have a Twitter handle or a Facebook page, you can just add a column in there. Like I said, this spreadsheet is not, it doesn’t have to just be this. You can build this out. So you could add Facebook page, Twitter page, Instagram, and list their URLs there so that you then can go on and just like those pages, engage with them, that initial effort will put you way above most other people that can’t be bothered that will just do the minimum amount required. So that’s an example of script that is going to be downloadable along with this spreadsheet. So you can then go forth, use all of these keyword strings and just find an absolute wealth of links pages, resource pages and suppliers, partner pages etc. There’s absolutely dozens, there’ll be hundreds of links pages, I’m sure.

And I’m going to show you now what I wanted to do. What I wanted to do was finish up this recording by showing you some real life examples because I live and breathe this stuff every single day and everything that I am telling you to do. I’ve been doing exactly this for years from my agency clients. And so I want to run through just a handful now, really quickly, of exactly this process where I’ve just done exactly what I said. I’ve gone onto Google, I’ve found the links pages, I’ve recorded them, got their contact details, made that initial contact, exchanged two or three emails back and forth. Ultimately pitched my clients to get their businesses, their websites included on existing links and resource pages. And I want to show you now just some results of that, just show that people are willing more often not to include you.

So John Tsagaris is one of my agency clients. We’ve used, this is an example, once or twice before, he’s an acupuncture expert, he is a doctor of Chinese medicine, highly sort of world renowned. And so I found related acupuncture and traditional Chinese medicine kind of related websites and links pages and I just made that contact. And so here is an example of a website that I contacted and I introduced on behalf of John and let’s just see, there you go. So we’ve got within here, one of the key things that John’s business does is around fertility acupuncture. He’s really big into that, it’s one of his most popular things. So I found this website based on a fertility acupuncture search, I contacted them and hey presto, holistic fertility businesses and there’s my link, John Tsagaris acupuncture clinic and Chinese medicine in London. It’s a fantastic descriptive link with great architects and you can see in the bottom left hand corner of your screen, it links off to a specific page on John’s website. That is amazing for his ranking, his visibility. It’s just a great, great link, highly authoritative, it’s just a massive thumbs up as far as Google is concerned.

Another one now, you’ve got this process does again, acupuncture for infertility. And within here, Hey Presto, I found this links page. And this again, this is another example. This is called helpful links. Found this page using the exact process we’ve covered and I just reached out, introduced John, I spoke of his USP, which is the authority and that he’s world renowned and that he’s been featured in various press, this then the other and the runs this so I was only too happy to include that link to John there. Another example now, we’ve got, this one here is another acupuncture website and we’ve got a link here you can see there, London acupuncture, in the bottom left of your screen, John Tsagaris links off to his website. Absolutely fantastic.

Another example, this is on Health for Life website. Lovely little mention of John here and you can see this was all done late 2016, we’ve been working on John’s campaign for about 18 months now. And this was obviously a campaign that we did, run a couple of months ago. Hey presto, great little mention of John’s, what he does here and a fantastic link. Another example now, you see all of these were just from one campaign, one campaign doing exactly what I’ve just covered. And we got all of these links. We probably emailed, I don’t know, maybe 50 people and we got half a dozen or 10 people that said yeah, do you know what, I’d love to include you. It’s a great resource. Again here, another one, John’s Tsagaris clinic, one of London’s premier acupuncture and there’s the link. It’s just gold for rankings. Absolute gold.

Yet another example here, where are we? Somewhere on this page, the John Tsagaris clinic acupuncture, visit the website. It’s just fantastic. And you can see that I’ve got each link and each mention is, different text, different structure, some will just have the link, some have the actual click on link, like this one, visit website. Another one is the actual URL. Something else is sort of more of an exact keyword. That variation is fantastic. You don’t want all your links to be the same term because it just looks unnatural. And that is a common mistake that people make when they do link building. Firstly, they don’t worry about if those, the websites are related, which you need to be, where obviously you’re going to be focusing on entirely to make sure they’re highly, highly related. But then they also just think, oh, everyone needs to say if I’m trying to get found for acupuncture expert or something and then all my links must be acupuncture expert, no, they really don’t.

You need that variation because it just looks natural. And whenever I’m reaching out, if people do say, what do you want your anchor text to be? Or what do you want the text to say? I say, do you know what, do what you feel is best. What was going to work best for your audience and relate best for your page. So leave it up to people, let them do it. Another example now, Little Bou, it’s client and they do sell kids clothes. And again, we reached out, exactly the same process and we’ve gotten some fantastic child friendly parenting websites. You can see here, great clothing website, Little Bou boys and girls, world of playful clothes, great link great mention. They even included link to their Google plus page and they got a whole mention of the business that we collaborated with this website and got them to, we wrote it for them and worked with them to get it published.

Another example now, now this website is one that visually is not appealing. It doesn’t look that great, but from an authoritative standpoint, from a niche standpoint and from a visibility standpoint, absolutely fantastic. Great little link there, it’s brilliant. So really, really good. It’s a really great link. And not always do the websites have to look visually stunning because this is clearly an old website, but it’s very, very authoritative and it was a great link for the client. Again, another one, right at the very top, we’ve got all these other websites listed because I was really nice and friendly when I reached out to this website. Got on really well with them. We had a laugh and we kind of just had a really good communication. She not only added the link, she put it at the very top of the page. Absolutely fantastic.

Moving onto another client now, Samsara Mind and Body. You know this site, we’ve used it once or twice before they do yoga and massage and all sorts of other treatments. You see beauty treatments and everything. Did a similar sort of thing. We reached out. This site’s called Sutton Runners. It’s a running website, so you see it, but it’s related to the, it’s within the kind of the health space. And for this particular campaign we did it, Samsara, we had, and this is where it goes, we’re saying about the specific services. We wanted to promote at the time around massage therapies. And so we thought, well massage, people who go running, they need massages and stuff like that. So we reached out to a load of running clubs and similar, and we got a fantastic link somewhere on this page. Let me look it up, Samsara. There we go. Samsara massage therapies, absolutely amazing. Injuries and medical care. And that’s what I’m saying about you can go for a specific service and then you can start to broaden it out. If you do say yoga, it doesn’t only have to be yoga websites, you can broaden it out.

Another one here, this is more of a kind of health and sort of a health coaching kind of website and they talk about a lot of things. They’ve got fantastic news page. Again, there’s your link, Samsara massage therapies, assorted yoga and massage in South London. And this all came from nothing more involved than these strings, collating everything in exactly this spreadsheet. And then using a script very, very similar to this. This is all I did and this is what I do for my agency clients for which they pay me hundreds of pounds a month to do for them. And you’re going to be able to do all of this yourself because I’m teaching you absolutely everything. This is another, this is Holistic Massage, another website. There you go. Same sort of link. Great mention. Really related. Very niche website. Absolutely great.

Another one, Journey Dance. This is again, another kind of yoga and fitness website. They’ve got a link to my client, there, Samsara Mind and Body. Great Link. Very, very niche, very, very, and all of these websites are very, very related to the industry or the slightly broader industry. Another one, we’ve got it. This is actually a yoga website. So there you go. Great mention, lovely little link. And finally another yoga one, yoga retreats website and link down here. There you go. So different anchor texts, different text structure build around the link. But those are just a handful of examples just shown two or three of the clients. This process, this link and resource process I do every single week for agency clients using exactly what I’ve covered. So download the worksheets below the spreadsheets and the scripts just below this lesson and just go have fun and gain some really great quality links and resources pages. And Yeah, best of luck with that.

That was simple enough, wasn’t it? Now when emailing these site owners, it’s important not to link back as previously discussed. Instead, you need to highlight your reasons why you feel you’re worthy of being included on their page. If you straight up ask to be included, you will likely get a few positive replies. But to greatly improve your conversion rate, you really need to highlight your experience, your expertise and your knowledge. Give the website owner a reason to add your business to their links or their resources page and you’ll get a much better response rate. An alternative way to almost guarantee a higher percentage of people saying yes to adding your link is to offer a reciprocal link. This is where you link to them in exchange for them linking to you. Now, a few years ago, this tactic was all the range and businesses up and down the land were doing this on mass.

And as such, Google cottoned on to this and they clamped down really heavily and since the general consensus seems to be that reciprocal linking doesn’t work and that it’s bad as far as Google is concerned, it isn’t at all. So long as this isn’t spammed or taken advantage of, you can absolutely offer a handful of reciprocal link exchanges so long as the websites you exchange links with are related to your industry, they’re quality websites and you feel that the link exchange will benefit both parties and help the users better find the content that they’re looking for online. And remember, you just don’t do this process on mass. If you do a few link exchanges on quality related websites, every now and then, that is a great thing and it will be perfectly fine as far as Google is concerned. Just don’t scale this up and do it on hundreds of unrelated websites, obviously.

Now, I’m going to take this one step further and show you an advanced way how you can gain inclusion on these all important resource and links pages, broken link building. This is one of my advanced agency techniques that I use to ensure I get a great return on time spent doing this promotional activity. And I’m going to share with you exactly what it is and how you can do it yourself. And this is something that I can almost guarantee that none of your competitors will know how to do. So it’s a real tactical advantage. You may not have heard of broken link building before. If you haven’t, it’s just a process of finding broken links that exist on websites or webpages where you yourself would like your business mentioned and included. You then email that website and informing them of their broken link and basically help them out. And then you subtly mention your business and your link and highlighting the reasons why and request inclusion whilst they’re updating their page and fixing their broken links.

What we’re going to do is take this advanced technique and merge it with our links and resource page acquisition to create a completely unique proposition and angle. We’re going to find these links and resource pages. We’re then going to use a free tool, which I’m going to share with you in just a moment to check if these pages have a broken link. Those that do, we’re going to then record them, get the website’s contact details and inform that website owner of their broken link as part of our wider request for inclusion on their page. We provide value by helping the website owner. We’re the good guys, even though that website owner doesn’t know us, but instantly because we’ve helped them out, we’re more likely to have our request for inclusion on their page accepted. I’m going to jump on my computer right now and show you how this advanced strategy works in reality. And firstly how and where we can download this all important broken link checker tool.

Okay, so before we can instal the broken link checker, you need to make sure that you have the Chrome browser installed. This is Google Chrome, so if you don’t have that, just go on to whichever browser you use at the moment, instal or look up Google Chrome browser and then get that installed. And then once you have it, then you can come to google.co.uk and you’ll be on this page and you’ll be in Google Chrome. So with that installed, we then need to find, it’s a completely free tool and Chrome has all sorts of extensions. So the one we’re going to look up is Chrome, it’s called check my links. So Chrome check my links. If you search that, the very first result that you will get up here, click on that, and this is the Chrome extension and it’s very clever. You can just click here, it will say add to chrome. You can see I’ve already got it installed. It’s this little icon here. So you just click that to add it and get it installed into Chrome.

And what it then does is it crawls, I’ll show you this live in just a moment, but it crawls. When you click it, if there’s any web page and when you click that icon, it will automatically crawl the entire page, only the page you’re on, it won’t call the whole website, just this single page that you’re on. And it will then, any URLs or any links that are broken, it will highlight in red. Or if it can’t determine whether the link is live it will highlight them in black and if there are okay, they’ll be in green. Now the tool is not bulletproof, sometimes it provides false positives and false negatives. So sometimes it’s not quite right, but more often than not, it’s pretty good, pretty reliable and it’s a great little way to quickly check for links. So get that installed. And then what we’re going to do is I’m going to show you how we go about checking it.

So we’re going to use much the same process. So you would take this, and this is something that you can, as I mentioned earlier, you add this onto, it becomes an additional advanced element when doing this link research to find these related niche links pages. So I’m just going to take that first one. I’m going to go onto Google and I’m going to use the first example we mentioned earlier which was pet products. So pet products in title links. I’m going to enter that and then I’m just going to pull up the first couple of pages. So I look at these and I think, yeah, these are links pages. So I’m going to hold down control, open both of these up. Let’s have a look at these. And I’m going to then, all you would basically need to do is just click on, we’re going to try this one first. Click on this check my links icon, which you’ll have. Once you’ve got it installed and activated, you click on this and you can see instantly what it is doing, is it’s crawling all the links and then it’s telling you how many invalid links there are.

So as we scroll down, we can see every link on the page will be highlighted. Most of them are green as you expect, but we’ve got a couple of reds and a couple of blacks. So if we hold down control, click the red and the red. Let’s just see if they are. Fantastic. So what we’ve got here, this is forbidden. You can clearly see that’s the home page of this website. For whatever reason, it no longer exist. It’s not live. And we’ve got another one here. So we’ve got two websites that don’t exist. We can also check some of these black ones. Like I said, sometimes the black ones are dead sites, but it just doesn’t tell you that they are. So you see this is another one and this one is just endlessly loading, which probably tells us that it’s not a live website anymore. So we could let that continue loading for a few seconds and see. This one, so we’ve got three or four sites straightaway. Now what you can do is, this is great because we can now help this person out and we can see that stop loaded and there’s nothing.

So this is a great example of broken link building. And let’s just try another one. Let’s just try this site here and see if this has any. So you can see it’s doing the same thing. It’s crawling and it’s depending on the number of links. It may take a couple of minutes, it is normally pretty quick and you’re looking here to see if it says you’ve got any invalid links. So we’ll let that do its thing. What we’ve got here is a couple of links. So now we can make a note of these links and then you can incorporate them into this topic. I’ve created a broken link building tab and what you would then do is you would take this URL, you would copy it into here, and then you would put the same details. So the website name, the contact name, the email address. And then what I would do here is just write some notes in so you record where the broken link is.

So what I would do is I would just copy that name. So it was Marshall’s pet food store and I would just make a note of it there so that I know that that is the broken link because all of this stuff we’re going to need when we come to email this website owner. And just by doing this, installing this tool and doing this and this is an advanced way of doing this kind of link prospect and then this kind of promotion and brand amplification. This is an advanced technique, but what you’re going to get from doing this is when you contact the website owner instead of just pitching what we’ve previously been through and going about it in a very nice way and asking for that link, you’re able in the very first instance to provide some assistance to them and help them out because you’re going to say, hey, you’ve got a broken link. This is where it is, this is the page it’s on, this is the actual broken link.

And whilst you’re updating that page, would you mind adding my site because this is my USP, this is why I’d love to be included. It’s highly related, blah, blah, blah, whatever the case may be. So you’re able to make yourself stand out because you’re providing some added value from the very beginning, and this is the sort of script that I would send and again this top here will be included in the worksheets. So you’re going to have this and you can just start filling this up and once you’ve got a handful, 10, 20, 30, it really doesn’t matter. Once you’ve got that, you can then start to work and start to send out a script not too dissimilar to this.

And this is what I send out, and this just says problem on your, I name website name, so I put it nice and personal in the subject line. And then Hi (name), I was just on your (website name) site again. So I was just on your vital pet products website this morning and I hit upon a broken link that I thought you might like to know about. Would you be able to tell me who the best person is to contact so you can fix it, maybe a webmaster or your website editor. Now, the great thing about using a script like that is you’re asking to help them. You’re not telling them where the broken link is, so you’re instantly going to increase your likelihood that that person is going to get back because you’re not asking for anything. You’re simply saying, I want to help you out. Who’s the best person to contact? And by doing that, what you’ll probably find, and what I’ve found over the years is nine times out of 10, nine times out of 10 people that will reply to you will say, yeah, that’s me.

I’m the website owner. I’m the owner. I am the person who updates the site. I’m the person who manages the site because the person who’s receiving your email is likely involved with the website in one way or another. So they’re going to more often than not be the person or what they do on occasion is they forward the email on and then that person gets back and says, yes, hi, I’m the editor or the manager or the owner or whatever the case may be. So when you then get the reply and they get back and they say, yeah, that’s me, where’s the broken link? Thanks very much. That kind of thing. You then follow up with a script, not too dissimilar to this. So you’d get back hi (name) and you could say, thanks for getting back to me or whatever. You’ll find the broken link on this page and that is where you would refer to this. You would take your broken link URL and you would copy that into here.

There’s the links, you’re saying, you go to this page, is what you’re saying. You’re saying, go to this vitalpetproducts/links and you’re just going to paste in the URL there. Then you’re saying, you’re helping them even more because that would be helpful enough to say that’s the page, but then you’re taking it a step further and you’re saying, the exact broken link that I found is this, it’s called Marshall’s pet food store. So you would write in and this is where you make a note of it in your spreadsheet and you would just copy that and I often put it between the double quote to say, so that they know exactly, when they visit this page they know specifically what they’re looking for.

So you’re going to paste that Marshall’s pet food store in there and then you would say, I hope that helps. I wonder if you’d mind adding my link also while you’re updating your page. You can review my website here and then include a link to your website and then I’d really appreciate it if you can add my site as we are, and that’s where you’ve put in your USP, your mini kind of pitch as to why, give them a reason why they should include it because we are unique in what we do or we’re specialised or our track record or our history or our, whatever it is. Glad I could help with your website, keep up the great work. It’s really nice and friendly. And by doing that, the first communication you’ve had, you’ve helped them out and in the second one you’re helping them out again because you’re giving them the very action information they can take forward and fix and improve their website for their users.

So the chances of them saying, do you know what? Yeah, great. I would love to include it. Whenever I do broken link building, it almost always works better than simply doing the normal link resource page outreach because in that very first email I’m providing added value. So it’s something that you can incorporate into your link and resource page promotion as you’re doing that and whenever you pull up a page, just if you’ve got this installed, a quick click of that, you can see it and if the page has got broken links, you can add them into this page here and you can record the details and make another broken link. If they don’t, then you can just put them into here and you’ll end up, it’s what I do, is I end up with two lists. One where they don’t have any broken links where I’m just going to send them that pitch we covered earlier. And then the second one where it’s broken links and I know can help them out and I send the pitch with the scripts that we’ve just covered there.

So there’s two slightly different angles and ways to do ultimately the same thing. And like I said, any pages that don’t have a broken link, then you know they’re still related because all the search terms we’re putting in ensure the pages and the results that we see are all related so they can either go into the normal resource page list or the broken link one. So it’s just an advanced way to find really, really good results and increase the likelihood of people getting back and you securing those links.

Clever, right? That’s a staple technique of mine that I use all the time. So go right ahead and download the broken link checker tool and the worksheet that are just below this lesson and start researching your links and resource pages in your industry. And I’ll see you on lesson four.

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