The 2026 Lighting Growth Report
What’s driving growth for lighting brands right now
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The UK lighting market continues to evolve. But how customers discover, research and buy lighting has fundamentally changed.
Built from UK market data and real campaign performance, this report shows:
- How today’s lighting customers research before they buy
- How 46% of UK consumers now use social media as part of their purchasing journey
- Why trend-led searches and longer buying journeys are reshaping demand
- How Google, Meta and AI are changing product discovery and advertising
- The creative approaches that are outperforming generic product campaigns
- What lighting brands need to prioritise to remain competitive in 2026/27
Most lighting brands are still relying on outdated targeting, creative and measurement. This report explains what’s changed, and where the biggest growth opportunities now exist.