Pay Per Click (PPC)
Our targeted PPC campaigns deliver the following:
✔ Improved enquiries and leads
✔ Increased e-commerce sales
✔ Near-instant visibility on Google
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More enquiries and leads
More e-commerce sales
More traffic and greater visibility
PPC
We have years of experience in delivering highly successful Pay-per-click (PPC) campaigns to businesses across the UK. There is no doubt in our minds that PPC is one of the fastest ways to get your business in front of your target customers.
To ensure a successful PPC campaign you need to know who you’re targeting, how they are searching and what types of ads will most appeal. We will build a results-focused, highly targeted PPC campaign that works for your business goals.
Strategy
Having a clear PPC strategy is critical to your success. Understanding how and where PPC fits into your wider marketing plan and therefore what your customers are looking for, the questions they have. We build a plan of action, document and report every step of the way so you know exactly what is always going on.
Keyword research
The success of any PPC campaign lies in the effectiveness of the keywords. Our team will find the most-suited keywords for your business and then split-test to find those which convert best to ultimately drive more enquiries, leads, and sales.
Landing pages
A landing page is created with a sole focus of converting that paid click into a potential customer. Analysing, tracking and measuring the landing page performance is a crucial part of any PPC campaign. We need to ensure users are engaging with and converting from your landing pages.
Targeting
Through audience targeting, we can tailor ads so that you pick up the right traffic dependant on specific consumer habits. Through specific targeting, we can make sure your ads are optimised to show to the right people at the right time in your customer’s buying cycle. Everything is tracked, measured and reported.
Test and measure
It’s all very well and good putting a great PPC campaign into place, however, with PPC it’s important to look forward. PPC campaigns see growth and results gradually, which is why we regularly test and measure the success of your PPC campaign to ensure it’s the best it can be. The only way to be the best in your industry, and maximise your ROI is by being aware of key performance indicators and adapting your campaign as needed.
Refining and scaling
PPC campaigns are a working process. Just like any advertising campaign, the work isn’t over when the campaign is launched. Our team will keep a close eye on your campaign and continually split-test and test for improvements. The aim being to keep your costs down to a minimum, while keeping conversions and sales up.
Tom Bronock, The Cocktail Service
Anita Kalra, KLG Law