98% of visitors to your website will leave without making a purchase or submitting an enquiry.
Retargeting is the process of putting your brand or business back in front of those individuals who have already shown an interest in your products or services. A retargeting campaign ensures your business stands the best chance possible of converting many more one-time visitors into sales and enquiries.
Let’s give you a couple scenarios:
You run a local plumbing business, you could create ads that specifically target individuals who viewed your services and contact page yet you never heard from them.
Or maybe you run an eCommerce business, wouldn’t it be nice to re-connect with all those people who added an item to their basket but never completed the checkout process, you could even offer them an exclusive 5% discount code to incentivise them to complete the purchase.
Your business works very hard to drive traffic to your website, don’t let those visitors pass you by.