The 2026 Wallpaper & Paint Growth Report
What’s driving growth for wallpaper & paint brands right now
Download wallpaper & paint report
The wallpaper & paint market is evolving fast. So is the way customers discover, research and buy.
Built from UK market data and real campaign performance, this report shows:
- How today’s wallpaper & paint customers research across Google, social media and AI before they buy
- Why 46% of UK consumers now use social media as part of their purchasing journey
- How trend-led and solution-led searches are reshaping customer demand
- Why reviews, visual search and AI are becoming more influential in purchase decisions
- The creative approaches that are outperforming generic product campaigns
- What wallpaper & paint brands need to prioritise to remain competitive in 2026/27
Most wallpaper & paint brands are still relying on outdated targeting, creative and measurement. This report explains what’s changed, and where the biggest growth opportunities now exist.