In the News This Week

Pinch, punch – it’s the start of another month! We’re speeding through 2016, aren’t we?! With lots of exciting projects to get our teeth into this week and beyond – as well as plenty more in the pipeline – we’ve been keeping very busy here at The Evergreen Agency. So busy, in fact, that we very nearly didn’t have time to write this week’s ‘In the News’ post!

Never ones to miss a deadline, though, here’s this week’s instalment – and it’s a good one! If you’ve ever wondered what it’s like to ‘go viral’, Moz.com has the answer! Seeing your content spread around the Internet like a virtual wildfire has got to be the SEO marketer’s dream, hasn’t it?

In our office here in Bicester, we’ve been working extra hard for some of our newest clients to create winning – and extremely shareable – content over the last week or so – and we can’t wait to push it out online.

If you’re in a similar position and hoping for a spot of viral success, you can do a lot worse than click on the link above. In it, those clever folks at Moz tell all about ensuring as many people as possible reap the rewards of your carefully considered copy.

Elsewhere on the Moz blog, regular contributor Cyrus Shepard shares his best SEO tip for improved web traffic – and trust us when we say this: you won’t want to miss it. While you’re at it, take a good look around the Moz blog in general; we’ve said it once and we’ll say it again: the site is an SEO expert’s haven when it comes to great, knowledge-based content.

Of course, as far as SEO-focused marketing goes, you really do have to take the rough with the smooth. While one week your content might reach stratospheric heights, the next minute similar copy might not fare quite so well. So it’s over to Search Engine Journal, who are this week lifting the lid on why content marketing campaigns [sometimes] fail. The blog’s author, Aaron, suggests that ‘bigger isn’t necessarily better’ when it comes to your marketing strategy; find out why by clicking the link above. Seriously, it’s an eye opener.

Meanwhile, on Search Engine Journal, Brent Carnduff discusses the impact of adding a retweet call-to- action to your tweets. Most of us are well aware of the many benefits of Twitter but are we really making the most of them – and the platform in general?

Brent poses the question: “With only 140 characters to get your message across, add your destination link, include the appropriate Twitter handles and hashtags, is it still worth trying to squeeze a call-to-action into your tweets?” Find out what he thinks by taking some time out to take a look at his informative piece; it could well be worth its weight in social media gold!

‘Are SEOs focusing on the wrong target’ – this was the key question that helped form an article over on Search Engine Watch, one of The Evergreen Agency team’s favourite platforms for SEO-related tips and tricks. The article’s author, Dave Lloyd, says that while he’s spent a considerable amount of his life in search engine optimisation, he says the discipline is, in fact, led by a false premise. Find out what he’s talking about by heading here. While you’re there, you might also want to check out this piece, which looks at the site’s views on the most important SEO tasks in order of priority.

Before we wrap up for another week, we’ll leave you with this interesting piece by SEMrush. ‘The Key to Winning in 2016: Explore New Advertising Tactics’ does exactly what it says on the tin: it gives you reasons to be a little more adventurous this year, thanks to Jeremy Goldman’s insight into what’s working for him so far in 2016 – don’t miss it!

Until next time…

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