In the News This Week

It only seems like yesterday we were asking you if you enjoyed the last long weekend – and now we’re at it again. So how was the three-day break for you? We hope you found some time to put your feet up in the garden, a refreshing G&T in hand and a burger or two on the Barbie.

Failing that, maybe you saw the extra weekend day as a chance to do something productive. Perhaps some free time for some forward planning for your small to medium-sized business?

If yours is a food-related company, you’ll be interested to hear this: Google’s now displaying image thumbnails next to search snippets for any queries relating to food. It’s one of the most recent posts to go live on the Search Engine Land site and it’ll certainly pique the attention of some of the small businesses we know, giving them chance to feature their foodie fare on one of the world’s most-used search platforms.

Have you ever wondered if backlinks can hurt your site? If so, you’re in luck; Yoast has put together a piece to help you answer that very query. In short, “backlinks to your website usually contribute to your rankings.” Make sure you check out the full blog over on the Yoast site, though – it may just be one of the most useful posts you read all week.

Meanwhile, over on BlogTyrant, the folks behind the site have updated their extremely handy beginners’ guide to blogging SEO. If you haven’t yet had chance to have a look at it, make sure you make some time in your day. If you’re brand new to SEO, you may be able to implement a few tips and tricks into your own site in mere minutes.

We’re big fans of Search Engine Watch here at The Evergreen Agency – and it’s because there’s always something new to be gleaned by taking a look at the site. It’s updated regularly – often with more than one post a day going live – and it really should be one of your starting points if you’re looking to boost your site’s traffic via clever SEO.

This article, in particular, is worth a read. It focuses on the continuing rise of voice search and how you can adapt to it to get the most from it. Basically, the feature – Google Assistant – is a voice-activated online assistant which pulls together “all [Google’s] years of investment in deeply understanding users’ questions.” Find out more by clicking the link above.

Think you’re the content King or Queen? Well, ask yourself this: do you know all there is to know about SEO? If not, this blog over on the Search Engine Land site has you pretty much covered. It points you in the direction of a pretty cool guide, which has been created for content marketers by Contently – head over there now and see what it’s all about.

If you’d like to generally swot up on all things SEO, pop on over to Vertical Response for its article on the top 10 best resources to learn about search engine optimisation. It’ll see you right when you really don’t know where to begin. Featuring some of our favourite SEO blogs (many of them we look at here in this ‘In the News’ piece every week), you’ll also discover some brand new ones.

Until next time…

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