In the News This Week

So, how’s your week been? As ever, it’s been a hectic old one for the team here at The Evergreen Agency; we’re in the middle of a home and office move and clients needing SEO support continue to get in touch. But don’t let that put you off! Busy we may be, but we’re always happy to take your call and speak to you about how we can help you, too.

In the meantime though, you can do a lot worse than check out these helpful – and completely free! –snippets of SEO-related information we’ve found online. As usual, there’s a never-ending steam of search engine optimisation tips out there to read, digest and put into action. Here are just some of our learnings from the last week…

We’ll start with Moz Blog, as it’s always our go-to site when we want to enjoy some seriously good insight into all things SEO. One of the blog’s latest posts is this one. It lets you in on what to do after you’ve implemented a winning SEO strategy into your site and is simply called: ‘Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

So, what is next then? Rand Fishkin delves deep into a sea of SEO to bring you some really quite useful tips. The key fact to come out of the piece is this: there are a total of five SEO growth opportunities to make the most of. Find out if you’re utilising any of those five by heading over here.

We’re not sure if this is a recent post, or a standalone tips-based article on the Convince and Convert site – either way it’s a good one! The piece, titled ‘3 Ways to Transform Your Blog Into a SEO Machine’ does exactly what it says on the tin: it brings you a trio of tips for ensuring your traffic reaches stratospheric heights. Written by Carrie Morgan – who has over 20 years’ marketing experience – the blog explains all about how you can use SEO to best effect.

The article covers off all the usuals, of course, including sharing on social media and purchasing Google or Facebook adverts to drive awareness. But the piece also goes into a little bit of detail about SEO plug-ins and keyword research. No time to read it now? Make it your business to – as…erm… it’ll be good for your business – to come back to it at a later date. Keep a pen and paper close by, make some notes and give some of the tips a try. Don’t forget to let us know how you get on!

Psst! Here’s another (equally informative) blog post to bookmark. It’s from 2013, but that doesn’t mean it’s any less relevant. With tips on blogging for SEO and, more importantly, pointers on how to write blog posts that rank well, the piece offers some quick and easy changes you can make to your own site for boosted search engine visibility.

Think you’re doing a good job in terms of engagement when it comes to social media? Take a peek at this piece and you may find that each and every one of these 10 brands ‘killing it’ via sites like Facebook and Twitter have gone one, two or three better than you. Amongst the companies featured are Cisco, Intel and Salesforce; find out what it is they’re doing – and how you can emulate it – by having a nosey here.

While it contains some excellent advice, don’t take the piece as absolute gospel. After all, different things work for different digital marketers – something Search Engine Journal discusses in its latest piece. It discusses why journalism – and great content – is more important than a few measly ‘Likes’ on Facebook. Find out why on the Search Engine Journal site.

So there you have it; another week and another In the News post that’s absolutely brimming with good stuff. If you only do one thing in the next seven days, read this piece in full and put at least one of its tips into practise.

Until next time…