In the News This Week

As we rattle on through June, we ask you this: ‘Is your 2016 digital marketing strategy working for you?’ Or could it benefit from a shake up? We’re sure you’re well aware by now but we’ve recently rebranded from Evergreen SEO to The Evergreen Agency, which means you can now benefit from a whole host of new services. And on the blog today, as usual, is our weekly roundup of what’s going on in SEO land. Ensuring you can smash your weekly goals, it gives you a quick heads-up about all the latest developments. Enjoy…

The rules of the SEO game have definitely changed over the years – so says the team at Search Engine Land. They’re right you know. So what can you do to stay ahead of the curve? Well, you can do a lot, lot worse than check out this informative blog from the guys at the site.

The piece: ‘5 Contemporary Strategies that Help Improve Your Rankings’ offers some useful tips on increasing your site’s visibility and authority. They’re quick and simple hints and tricks you can easily put into action this year and beyond, so why not give them a go?

Also on the Search Engine Land blog is this piece: an ultimate guide to SEO-friendly URLs. Oh and because we bet you’d prefer to take in your information in picture form on a Monday morning, this one’s an infographic – yay!

“When it comes to URL structure and SEO, there can be a lot of confusion and debate.”, so says the blog post’s author. Give yourself a chance, then, and take a look at some of these tips for strengthening your URLs and improving keyword usage.

Is your website working as hard for you as it could be? Here’s an insightful little piece from the folks over at Higher Visibility, which lets you in on why a relatively simple exercise like improving your site can work wonders for your small to medium-sized business.

“Website maintenance is a lot like the upkeep of a store’s physical location: expensive, time consuming, but completely necessary for a positive customer experience.”, states the article. Never has there been a better time to maintain it too, with users browsing the web from a host of different devices. At the very least, then, make sure your site is responsive, to ensure it looks just as good on a mobile phone as it does on a desktop computer.

Have you heard about Google’s Local Source tag? If not, this piece on the Search Engine Watch site should clear a few things up. Google’s newest component was launched just over a month ago – and if you’re not yet familiar with what it’s all about, make sure you check out the article above.

In short, “the Local Source tag highlights the original sources of local stories that have become national or international talking points.” In doing this, it directs traffic to smaller, regional publications that would otherwise be overshadowed by larger news outlets. Of course, what this means for us is that this new accessory has the potential to make a huge difference to the way we receive news – make sure you find out more.

And finally…

What should you do when the wrong page ranks for your keywords? Rand Fishkin – in his weekly Whiteboard Friday post, which went live on June 10 – explains all.

Until next time…