In the News This Week

How was your weekend? As ever, we hope you had a well-rested one and you’re now ready and raring to tackle what the week ahead has to throw at you.

We spent the weekend working – and before you tell us we need to take it a little easier, we’ll tell you this: it was LOADS of fun. The team gave up their time to appear in some top secret (for now, anyway) marketing videos for The Evergreen Agency – and we can’t wait to see the outcome.

Anyway, here’s what you’ve been waiting for; it’s our weekly round-up of SEO comings and goings. Take a look…

If you’ve recently launched a company or brand, you can do far worse than check out one of Search Engine Watch’s recently published posts. The article – ’30 Quick and Easy SEO Tips for Small Businesses’ – does exactly what it says on the tin (or rather, in the title) and brings you loads of advice to take on board today and every day.

The great news is many of these tips don’t involve the need to spend money, either – have a peek and let us know what you think.

Have you also checked out some of the most expensive keywords in the UK, via Search Engine Watch. You’ll be surprised at the price of the costliest keyword out there – and what it is!

It’s also a real eye opener when you consider how many of these featured keywords come with typos. Apparently, spelling mistakes like this are regularly spotted in the top 500 results, with three of the top 25 gambling-related keywords containing a misspelling of ‘roulette’.

Of course, this just goes to show why consistency – and going through everything you do with a fine-toothed comb – really is key in the Search Engine Optimisation Game.

Moving on now…

If yours is an established brand, are you active on social media? If not, it’s time you took a few minutes to set up a profile or two. Afterwards, take a look at the Convince and Convert site, whose latest blog is definitely worth a read when it comes to social media and, in particular, image sizes.

The fact is, so says the article, platforms like Facebook and Twitter are constantly evolving, which also means they’re also always moving the goal posts when it comes to your content and images. Take a look at this definitive guide by clicking the link above and your images and posts will always meet the requirements of the many social media platforms out there.

Meanwhile, moving on over to the Moz blog, the site’s Larry Kim asks: ‘Does organic CTR impact SEO rankings?’. The piece, which will take you around 13 minutes to read (we love how Moz gives you an indication of how long it’ll take to digest something!) is lengthy but certainly worth your time.

Larry says organic click-through rate (CTR) has been a huge topic of debate for some years within the industry. Discover more in the piece and don’t forget to let us know if you’ve put any of the tips into action, too.

Right, before we sign off this post for another week (seriously, the days and weeks are flying by at the moment, aren’t they?) we just had to share this with you. It’s an article via Search Engine Land and it discusses Google Local results and additional search filters on mobile. Make sure you head over to the site and check it out – and while you’re at it, have a good scout around the Search Engine Land site in general; there’s so much useful content, you won’t know where to begin.

Until next time…