In the News This Week

If you’ve been keeping up with our regular ‘In the News’ updates here on The Evergreen Agency blog, you’ll be as surprised as us that another week’s already been and gone. I know, I know – we’re always talking about the passing of time (it must be our age!), but it seems we’re hurtling towards the end of summer like nobody’s business.

That said, SEO advancements wait for no man. True to form, there’s been a whole host of updates on this little place we like to call the ‘Internet’ and, once again, we’re bringing them to you in one handy article.

Over on Search Engine Watch, Mike O’Brien ponders the relevance of desktop sites. In this – one of his latest pieces – he asks whether they really have a place in today’s ever-changing, mobile-friendly world. Apparently – and according to Google’s own John Mueller – a site designed only for mobiles, tablets and other handheld devices will suffice. Why? John, a webmaster trends analyst for the search engine, says that going mobile-only or mobile-first won’t hurt a site’s ranking, either. Who knew?! Discover more in Mike’s intriguing piece – and don’t forget to read its corresponding comment thread too; threads like this are often great spots to pick up further hints and tips.

Talking about mobile sites, an article on Hubspot Blogs goes into more detail about why you should make sure your website – if you do choose to go down this route (remember, Mike O’Brien says it’s not necessary!) – is optimised for Google.

It’s been a hectic old seven days for Search Engine Watch, actually. The site’s been kept well and truly up-to-date with all sorts of happenings on the SEO front, with this piece being another one well worth getting your teeth into. Putting fingers to keyboard, Adam Stetzer – a regular on this blog – discusses an ‘SEO Crisis’ all business owners should be aware of. Find out what he’s referring to in his most recent piece – and make sure you also click on his author profile to see what else he’s been waxing lyrical about. The man certainly knows his stuff when it comes to SEO.

Elsewhere, on Search Engine Land, Barry Schwartz tells all about new expandable site links for Google Mobile’s results. What that means for you, is a format that’s much more user friendly – check out the piece if you get chance to swot up.

One man loves SEO so much; he’s even named himself after it. We jest, of course, but SEO Nick really is keen on all things SEO – and it’s all good for us! His blog provides all sorts of free updates, and we just had to share this one with you. The article – ‘How to Do Market Research for SEO Using Search Data’ – gives you some insight on how best to use key words to boost your website’s traffic. Anyone new to the SEO game will get a lot from this piece – and for that matter, the other pieces on Nick’s site – so do pop over there for a browse.

If, of course, much of this update is going over your head (and believe us, when you’re a fledgling business, advancements in Search Engine Optimisation can prove a lot to take in) you can do worse than check this out. It’s Moz.com’s Beginner’s Guide to SEO and it’s your one-stop shop for all things SEO. It’ll teach you the very basics in a handy – and easy-to-digest – chapter-by-chapter format. No time to read it now? Bookmark it and come back to it when you have a couple of hours spare to really take it in.

Until next time…

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