In the News This Week

Easter is mere days away – and if you’re anything like us you’ll be working extra hard this week in a bid to fit five days’ work into four. Ah, such is the life of us SEO gurus!

That said, we’ve always got time to bring you the very latest in the world of search engine optimisation! We scour the Internet week on week to discover the news, views, hints and tips that’ll help us all do our jobs better and stay ahead of the SEO curve. And if you’re looking for a little inspiration this week – or simply a nudge in the right direction – you’ll definitely want to read on…

We couldn’t begin this week’s ‘In the News’ roundup without mentioning the latest insight from our friends over at Siege Media. In the piece, the site’s Ross Hudgens discusses how we can all boost our website traffic by 250,000+ monthly views – that’s a lot of traffic right there!

We’re sure you’ll want to head straight on over to the Siege Media blog and find out more! But in short, the growth can be achieved by repeatedly creating and promoting top or middle-funnel content that ranks for keywords with significant volume. Simply click the link above to find out just how it all works.

Meanwhile, over on SEO Nick’s blog, there’s a great piece on giving your social media profiles a new look during a rebrand. Of course, the post is quite apt today of all days, as Twitter – one of the biggest social networks out there – celebrates its 10th birthday!

We’re not sure if Twitter will be undergoing a rebrand but it was a lovely touch to receive an email to our inboxes this morning thanking us – and the millions of others – who’ve helped make the site what it is over the last decade.

Onto that SEO Nick piece, then…

In it, Shareef Defrawi discusses how your branding (much like Twitter’s) defines how people see your business, which means changing it can mean “risking the awareness and image you’ve worked so hard to build.”

So, what do you do?

Shareef discusses a long list of steps you can take into consideration when it comes to building a brand from the ground up and how you can update your social media profiles – keeping in mind 13 simple steps – for boosted online success.

Moving over to the Cognitive SEO site now, as the team has put together an interesting piece which looks at evergreen content and why it’s so important for SEO. The article’s author suggests that the more ‘hands-on’ your content is the more it addresses a need – and therefore the better chance it has of becoming relevant in terms of ranking. If you only read one online article this week, make sure it’s this one; it really will open your mind to how and why you do what you do when it comes to your brand and SEO.

If you’re someone who’s starting from scratch when it comes to SEO as a result of not yet getting round to choosing your website’s domain name, you’ll definitely want to take a look at this. It’s Search Engine Journal’s take on selecting the right Google domain for your site and it offers advice for SEO newbies or those who want to brush up now that they have a website to push.

Is yours an established brand? If you’re nodding your head in agreement, look no further than this blog from the folks over at SEOBook.

The piece – ‘Google’s Big Brand Shakedown’ – discusses Google’s recently-introduced organic-free search results for mobile devices. Well, the search engine is now deepening its organic-free offering – and you can find out more by ‘getting clicky with it’ above!

Until next time…