In the News This Week

While the office here at The Evergreen Agency has been a little untidier than normal these past few days, it’s with good reason!

We’ve been working hard to rearrange our Bicester-based HQ, adding extra desks and chairs in preparation for a couple of new recruits. They’ll be starting work with us in early March and we can’t wait to expand our team; don’t forget to look out for some new faces here on our website.

So, how’s your week shaping up so far? As always, the last seven days have been choc-full with SEO-related updates and we’re putting this ‘In the News’ blog live in order to share a few with you. Read on…

Google will be changing the way it lays out its ads on desktop search results – and we thought you’d like to know. As ever, Search Engine Land is one of the first sites with the news, explaining that the platform will no longer show text ads in the right sidebar. Instead, there’ll be as many as four text ads on display above the organic listings, with three ads showing at the bottom of the page. Find out what this means for you and your business – if you’re an avid text ads user, that is – by clicking the link above and reading Search Engine Land’s thorough FAQ.

Meanwhile on the same site, the question: ‘How much of your content marketing is effective’ is posed, with results available via a study of over 700 content marketers. The long and short of it is this: brands are spending time and money to publish more content, but how effective is it?

Are you doing the right things or just wasting your time? Find out how marketers measure their success and track which resources they use for content creation – it’s an eye-opener.

Are you a keen tweeter? If yes, then you’ll definitely want to take a look at one of the latest pieces from Search Engine Watch. The site’s ‘Six Unusual Steps for a Successful Twitter Lead Generation Campaign’ will help you gain better leads at a lower cost. The piece’s author does, however, say that you’ll only achieve the results you’re looking for if you don’t follow Twitter’s instructions – and that’s because the social media site’s ‘advice for creating lead generation cards is completely wrong’. Find out why over in the article.

By now you’ll have heard about Google’s accelerated mobile pages (AMP), but what will they mean for marketers like you? Again, Search Engine Watch is your go-to website, thanks to a host of great advice you won’t want to miss.

Due to launch at the end of this month, AMP aim to help Google achieve a ‘better, faster mobile internet’. Find out how it’ll boost your business too by heading to the link above.

We’re over on MozBlog now – and we just had to share this with you. It’s the site’s Rand Fishkin’s latest ‘Whiteboard Friday’ blog and it’s well worth a watch. In it, Rand asks: Should SEOs only care about direct ranking signals in Google? He says that when it comes to indirect ranking signals, ‘they can often be overlooked or brushed aside in favour of what we know as hard truth from Google’.

However, he adds that in doing this you’d be making a mistake. In his weekly piece, Rand talks about the importance of broadening your perspective – and your tactics – when it comes to direct and indirect ranking signals in SEO. And we’ve got to say; the man’s got a point!

Don’t forget to check out the rest of the MozBlog while you’re over there; as ever, it’s brimming with useful SEO news and tips that’ll make your life easier.

Until next time…