In The News This Week
As we enter June there is still much debate regarding the latest Google update, the so called “quality update”. As ever Google has said very little regarding the update and speculation from the SEO world continues daily. From our perspective we’ve seen positive movement over recent weeks for many of our cilents so we’re delighted. We have seen particular improvements across the clients who have over recent months have been producing some well thought out and top quality content for their websites.
If your still publishing content for the sake of content or because that is what you think Google wants, stop now. You will be doing more harm than good. This “quality update” has hit some big and well known websites pretty hard, About.com, ehow.com and wikihow.com for example were all hit quite dramatically. Whereas sites that offer useful and practical information such as epicurious.com who provide menu recipes and guides and quora.com that answers people’s questions have seen huge increases since the update.
Our advice: Don’t worry too much about this latest update. So long as you’re taking the time to publish great content on your website and ensuring your website deserves to rank you will be just fine.
Search Engine Land this week released the 2015 edition of their periodic table of SEO ranking factors. That has caused quite a stirr as it usually does. It is a really useful resource and something I would suggest you maybe even print off and have to hand as it covers all the key areas any digital marketer or SEO should be aware of. If you’re a small business then again it can help ensure your website covers the basics and you set things up correctly.
It was confirmed once again that mobile searches are continuing to surpass those of desktops with a firm prediction that by the end of 2015 those figures will be even more disparate.
Google this week confirmed that another Panda update is due to be released in the next “two to four weeks”. For those of you who do not know what Panda is or if you have been hit by it? Panda targets low quality content on websites, standard things we know it looks for is poorly written content, spun content, high volume of pages with minimal content on.
Our advice: One of the most common types of sites that have issues with Panda are e-commerce sites so if you are part of a team running an e-commerce website be sure to check you’re panda-proof.
We read a good article this week on Entrepreneur.com about choosing the right social media platform for your business. If you’re unsure which social platform is right for your organisation have a quick read as it may help you decide.
Lastly, encase you missed it I wanted to share a brilliant story about the Egyptian repairman who ended up at the very top of Google for the term “Google”. He had no idea what was happening when his phone started ringing non-stop and his social media accounts gained millions of followers overnight.