In the News This Week

So, we’re well and truly into September now – and while it’s not officially autumn until September 22 (according to a quick Internet search– good old Google!), we can certainly feel a chill in the air. Why is that significant? Well, as you’ve probably already returned from your week’s summer break (sob!) you should now be feeling refreshed and ready to tackle whatever the back end of the year has in store for us.

You may well have been kicking back on a sun lounger somewhere exotic only a few days ago, but nothing stops in the world of SEO – and we’re bringing you our regular ‘In the News’ blog to prove it!

We’ll start with Search Engine Land, whose latest post you’ll definitely want to bookmark. In her ‘4 Reasons Organic Search is Better’ piece, Kristine Schachinger says ‘getting traffic from paid advertising and social sites is wonderful’, adding, though, that all is not what it seems. That’s right; Kristine lets us in on what a lot of us already suspected: organic search is key when it comes to your website’s traffic. Kristine makes some great points – and we’re sure you’ll learn a thing or two by popping over to her blog. In it, she talks about paid-for versus organic search, as well as touching on Facebook and how you can better utilise the platform to your brand’s advantage – don’t forget to take a look.

While you’re over on Search Engine Land – and if you’re insistent that paid search is ‘where it’s at’, you can do a lot worse than take in some of the key points from this informative piece. It lays out some of paid search’s best practices in part one of what is set to be an interesting blog series.

Over on Moz.com’s blog, Dan Hinckley reveals a staggering fact: up to 67% consumers rely on the online reviews that pop up against a brand’s search results in Google. It’s just another in a long line of reasons you should polish up your digital act; your website – or even your search results – are your virtual shop front, after all. As ever, if you’re looking for some expertise in terms of SEO – and how to make the most of it to bring the right traffic to your site – chat to us here at The Evergreen Agency.

Also on the Moz site, Rand Fishkin talks cleaning up your site, particularly when it comes to duplicate content. Alongside the blog post itself, there’s a handy video which offers all you need to know about low quality pages, known in online circles as the ‘cruft’. Unique content is exactly what you need on your blog or site, says Rand, but add in some ‘cruft’ and all your hard work and time could mean nothing. So, get out the digital duster and make sure everything’s spick and span!

Probably the biggest SEO talking point this week was this: BuzzSumo and Moz’s insights after analysing, wait for it, one million articles. Yep, you read that right. One million.

The aim was to discover what kind of content received the most shares and likes, in the hope of unearthing a corresponding theme or format behind successful pieces. Find out what the two sites discovered by clicking the link above.

Just before we sign off this week’s post, we thought we’d share this with you. It’s all about a new update to Facebook’s business pages – and we think you’ll agree it’ll certainly come in useful for those of you who’re dipping your toes into the world of social media marketing. Enjoy!

Until next time…

Psst! If you’re a fledgling company and you’re getting to grips with this SEO lark, head over here. It’s SEO Mark’s handy guide to…er…well…SEO – and we think you’ll love it. Oh, and it’s a few years old now, but Search Engine Journal’s SEO Tips Even Your Mother Would Love is also worth a look. Don’t forget to let us know how you get on and give us a call if you’re looking for some tailored tips.

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