Soaking up hot tub sales with paid media and creative

Hot Tubs Oxfordshire doesn’t pull any punches when it comes to what they do. They sell hot tubs, in, well, Oxfordshire and we love how straightforward that is.

Their marketing challenge

Despite their great name, they had a need, a need for more leads. Carla the owner and her team had worked with a couple of freelancers for paid media ad support with little to no results.

They are a rapidly growing business and decided that they needed to take their digital marketing a little more seriously. Enter Evergreen.

The biggest challenge with a business selling hot tubs is the often long consideration phase, as rarely does someone wake up and decide to just buy a hot tub on a whim.

Our strategy? We’d focus on high commercial intent, and couple this with lots of retargeting to stay top of mind. Oh, and we would be putting a heavy emphasis on location targeting to ensure our ads were super relevant. Three guesses where we’re targeting?

Getting creative

Here at Evergreen we exclusively work with home, garden, and lifestyle brands. What we love about hot tub businesses is that technically they tick all three of those boxes. You buy a hot tub for your home, you place it in your garden and it’s absolutely all about your lifestyle.

Our creative team has had a great time capturing so much amazing content for this client, some of their team have even stepped up to be ‘models’ for our shoots. The results speak for themselves.

The results (so far)

In 2023 this business spent pennies on ads, as they didn’t know what they were doing. In 2024 everything changed. Their partnership with Evergreen ignited their growth and they’ve seen 121% increase in leads and the corresponding revenue.

The aim of the game with businesses like this where the consideration phase could be weeks or even months is to secure the lead when they are actively searching online and then stay top of mind with engaging creative, informative content and value-led options. That’s what we’re doing and the future growth opportunities look incredible.

Their story