At The Evergreen Agency, we’ve spent the past few months refining who we are, what we do, and how we serve the home, garden, and lifestyle sector.
This behind-the-scenes update, captured in our latest episode of Evergreen Uncut, offers a glimpse into the strategy, team changes, content innovation, and major marketing moves we’ve made to better serve our clients and lead the industry forward.
Redefining Evergreen: what we do and who we do it for
Eighteen months ago, we committed fully to serving home, garden, and lifestyle brands. That decision sharpened our focus, but we’ve taken it even further by defining exactly what makes us different.
The answer? Growth marketing.
Our recently launched website is more than a visual update, it’s a strategic statement. It defines our offering, showcases our work, and captures the evolution of Evergreen. In working through every page and section, we challenged ourselves to answer a deceptively simple question: what do we actually do?
We don’t just run ads or make creative. We build full-funnel growth strategies that combine paid search, paid social, email, creative and data to drive long-term success. The term ‘growth marketing’ encapsulates the strategic, commercial, and results-driven mindset that powers everything we do.
Introducing the Home & Garden Hub, Sessions and Stories
With the new website came a new way to deliver value to our audience: the Home & Garden Hub. This is now the home of all our content, our podcast episodes, Uncut behind-the-scenes videos, and a brand-new series called Sessions.
Sessions replaces our popular T.E.A Talks series. Instead of sofa-based discussions, these new videos are straight to camera, to the point, and directly answer the burning questions our clients are asking. We’ve already published the first few, covering everything from paid ad strategy to creative iteration cycles.
Alongside that, we’ve launched Home & Garden Stories. These are long-form, documentary-style case studies that go beyond the numbers and showcase the real work behind client growth. Each story follows the journey of a brand, from the initial challenge to strategy, execution, and results.
Expanding our services: welcome email marketing
While we’ve long offered paid search, paid social, and creative in-house, one key piece was missing: email.
That changed with the arrival of Kay, our new Head of Email, who brings years of experience and a passion for data-driven email strategy. Email is now a core part of our growth framework and allows us to deliver a more complete, integrated strategy for our clients.
Our biggest marketing push yet (including mugs)
Of course, we wouldn’t be Evergreen without a bit of fun. This summer, we launched our biggest direct mail campaign to date, shipping out branded mugs, tea, and personalised messages to some of our top prospects in the home and garden space.
It’s part of our broader goal to grow our brand presence, generate more warm leads, and spark real conversations with the brands we admire most.
Hitting the road and taking the stage
As part of our marketing push, we also hit the road.
Over two weeks, Aaron and Archie travelled the UK to meet garden centre owners and retail brands ahead of two major events: Glee and the Garden Centre Expo. From Monkton Elm in Somerset to Pyle Garden Centre in Wales, we connected with decision-makers and invited them into the Evergreen story.
Then came the events themselves. At Glee, we exhibited for the first time and Aaron delivered a talk on how to grow a future-ready garden centre. A few weeks later at the Garden Centre Expo, Aaron was back on stage giving the pre-dinner keynote speech to hundreds of industry leaders, urging them to embrace digital marketing to drive offline footfall.
New hires, new roles, new chapter
Beyond our marketing and content work, we’ve also been investing in our people.
Alongside Kay joining to lead email, Matt has officially moved from Head of Paid Social into the role of Head of Strategy. His job now is to zoom out, unify all our service lines, and ensure every campaign is part of a long-term, joined-up growth plan. With Chris on search, Lu leading campaigns, Archie and Darren on creative, and the wider team firing on all cylinders, Evergreen is more aligned and ambitious than ever.
Looking ahead
We’ve laid the foundations. Now it’s about execution, consistency, and continuous improvement.
Everything we’ve done, from redefining our positioning to adding email, launching new video formats, investing in our team, and creating meaningful direct mail campaigns, is designed to help home and garden brands grow faster, smarter, and more sustainably.
We’re excited for what’s next. And we’ll keep bringing you along for the ride.
___
👋 Never miss an update. Sign up for our weekly newsletter.
👉 See our Home & garden stories (case studies) to discover how we grow brands online.
👉 Subscribe to our YouTube channel.
👉 Follow our Grow with Evergreen podcast on Spotify, YouTube & Apple Podcasts.
👉 Register your interest in our Home & Garden Club.
