In this episode, we speak with David Austin Roses about marketing a heritage brand in a modern, multi-channel world.
Aaron sits down with Fergus from David Austin Roses to explore how one of the most iconic names in horticulture approaches marketing today.
The business, founded in 1969 and known for pioneering English Roses, now runs a sophisticated marketing mix across paid media, email, SEO, and social while maintaining a strong and engaged gardening community.
The conversation looks at how the team manages attribution across multiple channels, balances platforms like Google and Meta, and prioritises long-term customer relationships through education, storytelling, and useful content.
Watch the full episode now to see how a heritage brand adapts its marketing while staying true to its roots.
***
👋 Never miss an update. Sign up for our weekly newsletter.
👉 See our Home & garden stories (case studies) to discover how we grow brands online.
👉 Subscribe to our YouTube channel.
👉 Follow our Grow with Evergreen podcast on Spotify, YouTube & Apple Podcasts.
👉 Register your interest in our Home & Garden Growth Club
