Getting out of the office and visiting clients in person creates unexpected opportunities for campaign improvements.
A recent day visiting two clients – Casabella Furniture and Hot Tubs Oxfordshire – demonstrated how face-to-face meetings uncover insights that pure digital strategies might miss.
Casabella Furniture: Clearance Event Support
Casabella faced a pressing business challenge: excessive surplus stock draining resources through additional warehouse costs. The solution emerged during their first client meeting – a 3-day clearance event combining digital and physical marketing.
Digital Marketing Components:
- Google Ads campaigns targeting local buyers
- Meta ads featuring clearance announcements
- Brand film showcasing their 17-year heritage
- Video views campaigns for retargeting
Physical Marketing Components:
- Showroom converted to outlet store
- 40,000 leaflets distributed locally
- Balloon arch and outdoor signage (assembled by the team!)
- In-store promotional materials
The event showed immediate success with higher-than-normal Friday morning footfall, proving the power of integrated marketing approaches.
Hot Tubs Oxfordshire: Product Understanding
While Matt and Lu visited HTO to discuss their ongoing campaigns, the in-person meeting revealed new opportunities:
- Deeper understanding of swim spa product line
- Physical experience of brand film locations
- Invitation for half-day product testing
- Uncovered additional marketing angles previously overlooked
These face-to-face interactions helped the team better understand product nuances that might have been missed in purely digital conversations.
Key Takeaways
The day reinforced several critical marketing principles:
- Physical visits uncover business challenges digital meetings might miss
- Being hands-on with clients (even building balloon arches) builds stronger relationships
- Product experience improves campaign quality
- Combined online/offline approaches deliver superior results
These client visits demonstrate that successful digital marketing often requires stepping away from screens to truly understand client needs and opportunities.
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