We spoke to Kelly from Oxfordshire Stoves and Interiors — a beautiful Bicester-based showroom selling stoves, media walls, and interior finishes.
She’s run the business for 8 years… and never done any real marketing.
About the business
- Showroom based in Bicester
- Offers stoves, interiors, and full installation
- Recently rebranded
- Most customers come from within 30–60 miles
- Currently relies on referrals and word of mouth
The current challenge
- No Google or Meta advertising
- No website content about process or services
- Limited Instagram activity, all organic
- No retargeting, no leaflet marketing, no email list
The strategy we recommended
Run local Google ads
- Capture high-intent searches for stoves and installations
- Limit targeting to a 20–30 mile radius
- Only spend when people are actively searching
Use Meta for retargeting
- Stay top-of-mind after website visits or showroom walk-ins
- Reuse Instagram content for low-cost paid reach
- Ideal for long consideration cycles
Add a “process” page
- Outline the installation journey in clear steps
- Builds trust and supports conversion
- Great for repurposing into ad content
Offline marketing
Do leaflet drops
- Use Royal Mail to target local homes
- Promote open days and seasonal offers
- Supports online efforts with offline visibility
Build local partnerships
- Rejoin LinkedIn and connect with tradespeople
- Send physical letters to local bathroom/kitchen fitters
- Create a referral network
The takeaway
Kelly’s business has strong foundations — but it’s invisible to many local customers. With simple, targeted marketing activity, Ox Stoves could see real growth in as little as 3 months.
Want help with something similar? Let’s talk.
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