Teak Unique is currently generating around £200,000 in turnover, however they need to set bigger goals and focusing their products.
Current Business Overview:
The business has established itself as a quality provider of teak garden furniture, with several key characteristics defining its operations:
- Specialises in high-quality teak garden furniture
- Average order value of £800
- Strong presence in London and the South
- Predominantly focused on direct-to-consumer sales
- Seasonal business with peak during spring/summer
While these fundamentals are strong, the business currently faces challenges in scaling beyond its seasonal constraints and geographic limitations.
Marketing Challenges and Solutions:
The current marketing approach, while functional, has significant room for optimisation. Present marketing efforts are concentrated primarily in peak seasons, leaving substantial opportunity for year-round growth:
- Current marketing spend is around £10,000 annually
- Budget split approximately 70% Google Ads, 30% Meta
- Campaign structure needs optimisation
- Seasonal advertising approach limiting growth potential
- Opportunity to extend marketing beyond peak season
These challenges, while significant, present clear opportunities for improvement through strategic restructuring of marketing efforts.
Growth Strategy Recommendations:
To achieve meaningful growth, the business needs to implement several key strategic changes. The focus should be on maximising return from existing strengths while expanding into new opportunities:
- Focus marketing efforts on highest-performing products (tables)
- Implement proper campaign structure with Performance Max
- Maintain consistent advertising throughout the year
- Increase marketing budget to achieve scale
- Target 300-400K turnover potential
These recommendations, when implemented systematically, can help transform the business from a seasonal operator to a year-round success story.
Website Optimisation Tips:
The website, while functional, requires strategic optimisation to better serve customer needs and drive conversions. Key areas for improvement include:
- Restructure main navigation to highlight key products
- Optimise product descriptions using search data
- Improve seasonal promotions strategy
- Enhance data capture for customer retention
- Create more compelling incentives for off-season purchases
By implementing these changes, the website can better serve as a converting sales channel throughout the year, not just during peak seasons.
Moving Forward:
The path to growth requires a significant shift in both mindset and operational approach. To achieve sustainable growth, the business needs to focus on several key areas:
- Setting more ambitious growth targets
- Maintaining year-round marketing presence
- Focusing on core product categories
- Implementing proper campaign structure
- Creating stronger incentives for off-season purchases
With proper implementation of these strategies and a commitment to consistent marketing efforts, TE Unique has the potential to significantly exceed its current performance levels. The key lies in breaking free from seasonal limitations and establishing a strong year-round presence in the market.
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