Here’s the truth: people don’t care about your brand – unless you give them a reason to.
No matter how good your product is, without emotion, connection, and trust, it’s just more noise in the feed.
If you want your content to convert, storytelling needs to be your secret weapon.
Brand films
Brand films are your high-impact, polished showpieces that put emotion before promotion.
- These videos tell your full story – from origin to vision – in 1–2 minutes.
- They’re designed to build trust, humanise your brand, and create an emotional connection.
- You can repurpose them into shorter cuts for ads and social content.
- Story-driven video ads consistently outperform product-only ones, with up to 30% better click-through rates.
- The focus should be on people and purpose – not just products.
If paid ads aim for the head, brand films aim for the heart.
Founder-led content
Put yourself in front of the camera. People like people, and founder-led videos build trust like nothing else.
- 55% of emotionally connected customers are more likely to buy from you.
- Share your journey, struggles, wins – it builds relatability and loyalty.
- Don’t overthink it. Just talk. Be real. Be human.
- Your face becomes your brand – and that builds familiarity across every touchpoint.
No one knows your business better than you – so own the story.
Behind-the-scenes content
This is where your brand gets to be real. Raw. Relatable. And that’s exactly what people want.
- BTS content shows your process, your people, and your values in action.
- It doesn’t need polish – it needs honesty.
- 94% of consumers say they’re more loyal to brands that show transparency and purpose.
- Great for getting the whole team involved and giving your audience a peek behind the curtain.
We’re all just human – so show it.
Customer stories
Turn your best work into stories that others want to be part of.
- Share reviews, testimonials, before-and-afters – but tell the story behind them.
- What was the customer’s challenge? How did you solve it?
- Capture transformation visually wherever possible.
- People are 22x more likely to remember information when it’s told as a story.
- Don’t forget to document your work – it’s often missed in the moment.
Your customers are your proof. Use their stories to show the impact you make.
Final thoughts
- Storytelling should be the foundation of your content – not an afterthought.
- Whether it’s a brand film, founder-led video, behind-the-scenes clip, or a customer story, make it authentic and emotionally driven.
- Consistency matters. Post regularly and keep the momentum going.
- Don’t overthink it – your audience cares more about honesty than polish.
- Enjoy the process. The best content comes when you’re having fun.
- Always remember: people don’t buy products – they buy stories they believe in.
Summary
Storytelling isn’t just a nice-to-have – it’s a strategic advantage. Brands that use storytelling effectively build stronger emotional connections, foster trust, and ultimately drive more conversions. Whether you’re just starting or scaling up, the four video types outlined here can help you create content that resonates, performs, and stands out in a noisy market. Tell your story. Do it often. And don’t be afraid to make it personal.
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