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Alternative Flooring has spent over 20 years turning carpets, rugs and runners into a design statement rather than a commodity.
The business turns over around £9 million, works with between 600 and 700 independent retailers across the UK and Ireland
Kirsty Barton, Marketing Manager at Alternative Flooring, joins Aaron and Darren to talk about what it actually took to build that brand. Kirsty joined the business 23 years ago as a sample assistant and has since worked across purchasing, sales and customer service before taking on marketing, giving her a properly rounded view of how the company has changed.
This one turns into a proper conversation about the risk of walking away from big shed retailers, why a two-person in-house team still runs everything from SEO and PPC to photoshoots and exhibitions, and how AI fits in when you don’t fully trust it yet.
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