A behind-the-scenes look at how we turned a Sunday morning idea into a festive campaign in just 72 hours!
View the full Christmas ad on YouTube or LinkedIn now
Initial concept:
- Search for the elusive “ROAS star”
- Multiple filming locations across UK
- Mix of iconic Christmas settings
- No dialogue, pure visual storytelling
- Marketing industry in-joke about ROI
Production journey:
- Day 1: Oxford and London landmarks
- Day 2: Studio and prop creation
- Day 3: Essex for Santa scenes
- Custom 3D-printed star prop
- Unexpected snow day bonus
The unexpected snowfall was quite a stars aligning moment for us too, turning nature’s timing into a marketing opportunity.
Technical elements:
- Custom prop design and creation
- Multiple camera setups
- Location scouting across cities
- Silent storytelling approach
- Professional lighting considerations
Filming locations:
- London landmarks
- Marsh Farm in Essex
- Garden centers
- City Christmas displays
What started as a voice note concept evolved into a multi-day production, showcasing how rapid execution can turn creative ideas into reality.
Key production insights:
- Fast turnaround possible with planning
- Weather conditions create opportunities
- Location variety adds production value
- Team collaboration essential
- Creative problem-solving crucial
The end result: A Christmas campaign that we hope will resonate with viewers while maintaining broad appeal, proving that sometimes the best marketing ideas come from simple, relatable concepts executed well.
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