Inside the growth of The Home County Co
We sit down with Hannah, co-founder of The Home County Co, a candle and home fragrance brand inspired by the scents of UK counties. From humble beginnings at a kitchen table in 2018, the business has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US. Along the way, they’ve rebranded, opened and closed retail shops, navigated COVID growth, and recently made strategic shifts back towards simplifying the business and focusing on what works.
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