This week Aaron sits down with Hannah, the co-founder of a growing candle and home fragrance brand inspired by the scents of UK counties.
From humble beginnings at a kitchen table in 2018, The Home County Co has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US.
Along the way, they’ve rebranded, opened and closed retail shops, navigated COVID growth, and recently made strategic shifts back towards simplifying the business and focusing on what works.
If your business has an average order value of less than £50 like Hannah does in her business, you’ll want to check out this podcast episode. Enjoy!
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