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Adam Black has built one of the UK’s most respected mattress brands by doing the one thing the industry says you can’t: never having a sale.
In this episode of Grow with Evergreen, Aaron and Darren sit down with the founder of Button & Sprung to unpack how a no-discount, no-gimmick brand grew into a multi-million pound business in a market hooked on Black Friday and sales.
Adam has done this before. He spent a decade building Feather and Black, a brand he admits was “on sale 500 days a year,” before selling up and starting again with one goal: take all the lies out of the brand.
What followed is a lesson in patience, positioning and building something that actually lasts.
If you are building a brand that competes on more than price, this one is for you.
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