Most home and garden brands don’t struggle with content volume, they struggle with clarity.
Content is often created without a clear purpose, which leads to posts that look good but don’t influence buying decisions.
Effective content has one clear job: to educate, reassure, inspire or convert, based on where the buyer is in their decision process. It should address hesitation, build confidence and align with buyer emotion, not chase trends, formats or engagement for its own sake.
The core point is simple: good content isn’t about posting more. It’s about intent, consistency and helping customers move closer to a confident decision.
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