The digital transformation of Hayloft Plants, a heritage mail-order business with a 30-year history and a £7 million turnover.
In this episode of the Grow with Evergreen podcast, Aaron and Darren sit down with Megan, Hayloft Plant‘s Brand Content and Creative Manager to discuss how an established brand balances a traditional audience with a digital first future.
Hayloft has successfully flipped its business model. Once 75% print-based (catalogs and newspapers), it is now 75% digital. Megan emphasises that while the digital shift is vital for growth, they continue to produce hundreds of thousands of catalogs to avoid alienating their loyal, older core audience.
We discuss social media strategies, humanising brands and insightful tips for gardeners.
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