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House plant brand has found the secret to scaling online

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In this episode Aaron talks to Sonia and Jacob from GrowTropicals, an online store with an incredible selection of rare houseplants

GrowTropicals starting in 2019 during Covid due to a surge in people getting into indoor gardening and a realisation that it was unsustainable to source these rare houseplants with the increased demand.

They’re committed to building a great community that love their products and discuss how this has been a huge driving factor in their growth.

It’s a great episode that shows the value of community, organic content and how to make an impact in your niche.

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