In this episode, we speak to the founder of Swyft, the £30m furniture brand redefining convenience in the home market.
Aaron sits down with Keiran Hewkin, Founder and CEO of Swyft, to unpack how the brand has scaled rapidly by solving a simple but powerful customer problem.
Built around the idea that buying a sofa should be easy, Swyft launched with a clear promise: fast delivery, simple assembly, and great design.
From its launch in 2019, the brand has grown quickly to over £30 million in revenue, expanding its product range, building a team of around 70 people, and recently opening its first physical store in Angel, London.
The conversation explores the strategy behind that growth. Keiran shares how Swyft moved from relying heavily on Google and Meta to building a true omnichannel marketing approach that blends online and offline activity, including retail, direct mail, press and out-of-home.
The episode also looks at how customer insight shapes everything they do, from product development to website optimisation, and why aligning marketing with the realities of the business has been key to scaling sustainably.
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