From a flower stand to a £20m floristry brand
In this episode of Grow with Evergreen, we sit down with Dan Sinnott, Head of Marketing at Bunches, a heritage floristry brand that has blossomed from a 1989 Mansfield market stall into a £20 million turnover powerhouse.
Dan shares how Bunches is navigating the “death of traditional search” and skyrocketing acquisition costs by shifting their focus from cold automation to human-centric brand building. We dive deep into their strategy to reach £20 million in turnover, including their move toward AEO (Answer Engine Optimisation) and the importance of “customer cuddles”.
In this episode, you’ll learn about the evolution of a legacy brand, how Bunches transitioned from post office orders to a digital-first e-commerce leader. AEO vs. SEO, why the “zero-click crisis” is changing how brands must format content to be cited by AI like Gemini and ChatGPT and How Bunches balances People, Personality, and Product to avoid competing on price alone.
Darren and Aaron also talk about our newest marketing report, the Outdoor Living Report, featuring the latest buyer behaviour shifts and trends for 2026 and 2027.
Visit bunches.co.uk to see their “planet friendly and proud” approach to gifting.
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