In this episode, we speak with the founders of Plank Hardware about building a £5m global design-led hardware brand.
Aaron sits down with Annie and Tom, the husband-and-wife team behind Plank Hardware, to explore how they grew the business from a renovation-side project into a globally recognised hardware brand.
What started with Tom designing handles for their own home quickly evolved into a fast-growing company selling beautifully designed hardware to customers around the world.
The conversation explores the dynamics of their founder partnership, how they balanced creativity with operational discipline, and the decisions that helped turn early marketplace sales into a proper brand.
Annie and Tom also share how the business has expanded internationally, why the US now represents a significant share of revenue, and how trade customers such as interior designers have become an important growth driver.
Along the way, they discuss building a balanced marketing mix, staying close to their community of customers, and becoming the first B Corp-certified brand in their hardware category.
If you want to understand how thoughtful brand building, strong product design, and disciplined decision making can scale a home brand globally, watch the full episode now.
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