How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs.
How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way?
In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah Page, the Managing Director of Plums, a spectacular 75-year-old UK home interiors brand specialising in made-to-measure sofa covers, curtains, and reupholstery.
Sarah shares a behind-the-scenes look at how their legacy family business rode the waves from massive mail-order operations to modern digital dominance. We dive deep into data-led marketing, navigating an offer-led industry, and how they are leveraging cutting-edge AI visualisation tools to convert the under-55 demographic without losing their premium appeal.
If you are an established home, garden, or lifestyle brand looking to make smarter marketing decisions as you scale, this practical, experience-led discussion is for you.
***
👋 Never miss an update. Sign up for our weekly newsletter.
👉 See our Home & garden stories (case studies) to discover how we grow brands online.
👉 Subscribe to our YouTube channel.
👉 Follow our Grow with Evergreen podcast on Spotify, YouTube & Apple Podcasts.
👉 Register your interest in our Home & Garden Growth Club
