In this episode, Aaron is talking to a £9m+ turnover premium soap brand about how they scaled manufacturing, marketing, and product innovation to drive sustained growth.
Aaron speaks with Susannah, Managing Director of The English Soap Company, and Kelsey, their Brand and Marketing Manager, to understand how this family-run business has grown from a single barn into a £9 million manufacturing operation employing more than 100 people.
Over the past 25 years the company has expanded to eight barns in East Sussex, building a strong reputation in the premium gifting market while steadily diversifying its product range beyond soap into hand creams, candles, fragrances and more.
The conversation explores the operational and marketing decisions behind that growth. Because the business manufactures everything in-house, it can move quickly with product development and respond rapidly to trends.
On the marketing side, Meta plays a central role, with Facebook and Instagram driving a large share of performance through a combination of strong organic content, community building and structured paid testing.
The result is a brand that continues to scale by aligning product, operations and marketing around a clear long-term strategy.
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