How do you market a product that looks like a plain brown root today, requires a six-month waiting period before the customer sees the final result, and relies almost entirely on physical B2B retail channels?
In this episode of Grow with Evergreen, Aaron and Darren catch up with Ian and Charlotte from Taylors Bulbs, a remarkable fourth-generation, £19 million UK agricultural and horticultural legacy brand. While they run a small direct-to-consumer ecommerce operation, their bread and butter is supplying the nation’s premier garden centres, high-street retailers, and supermarkets.
Ian and Charlotte share an exclusive look at how a traditional wholesale titan manages to bridge the gap between B2B distribution and consumer desire. We dive into the psychology of the delayed purchase payoff, the art of simplifying chaotic point-of-sale marketing, and how showing the authentic, unpolished reality of farm life can capture millions of views online.
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