As businesses scale, there often comes a point where ads that once drove consistent growth start to underperform.
Businesses often panic when ad performance drops, assuming the fix is new creative, bigger budgets, or smarter targeting. But, ads rarely “break” overnight.
Instead, they stop masking deeper weaknesses like low brand demand, over-reliance on paid traffic, weak email, and poor repeat or referral. The real solution is a healthier marketing mix where ads are a lever, not a lifeline, so growth stays predictable even when performance dips.
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