Beach House Art is a modern, coastal-inspired wall art brand with originality, style, and substance, created to bring the calm of the coast into every home.
Their marketing challenge
From the outside, Beach House Art had everything. But like many growing brands, their marketing was fragmented. Paid media over here, content over there. Different people doing different things. No clear strategy pulling it all together. It used up time, drained energy, and stopped them scaling.
They’d dabbled with CRM, ran Meta and Google, and produced strong creative. But there was no single plan to attract new customers at scale, keep them engaged, and convert efficiently. That’s when we met. First in conversation. Then in the accounts.
And it was clear: they didn’t just want activity. They wanted a plan.
Getting creative
To capture Beach House Art’s story properly, we started with clarity.
We helped define the core product ranges and the niche within the niche. We aligned messaging around the brand’s unique coastal aesthetic and mapped a full funnel: introducing new audiences at the top, building trust in the middle with reviews, PR, and social proof, then closing at the bottom with timely offers and dynamic product ads.
Creatively, we leveraged Beach House Art’s strong library: video, photography, UGC, and elevated it for performance. We re-scripted, re-cut, and recombined hooks to lift hold rates and ROAS. Aspirational interiors featuring best-sellers led at the top; clear offer overlays anchored the bottom.
And yes, we asked the most important question: “What do you want to be famous for?” Then we built everything around the answer.
The results (so far)
With focus, structure, and a single plan, the numbers moved.
Across Meta, purchases are up 50% year on year and revenue up 23%. Retargeting now sustains 7–9 ROAS. Consistency has replaced spikes, creating a stable base to scale.
At the business level, Beach House Art hit multiple best-ever months. March 2025 was their highest revenue month on record. After starting at barely 2 ROAS and fragmented messaging, they set a target to grow 40%. A year on, they’re up 40%, and year-over-year growth is tracking over 50%.
More importantly, everything now works together. Creative, Meta, and Google operate under one umbrella. First-party data is active. Tracking and analysis are aligned. The brand story is clear and consistent, and the plan compounds month by month.
We’ve worked with many home and garden brands, but Beach House Art stands out for its focus. The clarity of “what to be famous for.” The collaboration. The consistency.
It was a small shift, but it summed up what makes this brand work: a single story told clearly, from first impression to final purchase.
From rebuilding ad accounts to refining hooks in UGC, working with Beach House Art has been a full-funnel exercise in joined-up marketing, and a true partnership in every sense.
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