Stoking success with 12% increase in profit for this stoves brand

A fireplace isn’t just a source of heat anymore, it’s the heart of the home. A place of comfort, atmosphere, and welcome.

Oxfordshire Stoves & Interiors has built its reputation around exactly that feeling, pairing expert craftsmanship with a beautifully curated showroom and a strong local following.

But as demand grew, so did the challenge: how do you take the warmth and experience of a physical showroom and recreate it online, while continuing to drive footfall in an increasingly competitive, seasonal market?

That’s where we came in.

Their marketing challenge

Oxfordshire Stoves & Interiors had built a trusted local business with a strong reputation, loyal customers, and a showroom people genuinely loved visiting. Organic social content was already working well, with personality, authenticity, and a clear brand voice.

But beyond the showroom walls, growth wasn’t being shaped intentionally.

Paid marketing was limited and unstructured. Targeted ads weren’t running consistently, awareness relied heavily on existing followers, and there was no joined-up system to attract new customers, nurture interest, and convert demand into enquiries and visits.

Seasonality added pressure. Summers were historically quieter, and while stove season would always bring sales, there was a missed opportunity to smooth peaks and troughs and promote complementary products like electric fires year-round.

They didn’t just need more activity. They needed a plan.

Getting creative

The first phase was about stepping back and gaining clarity.

We looked at the brand, the local market, and how Oxfordshire Stoves & Interiors was presenting itself beyond footfall alone. After meeting Kelly at a local event, spending time in the showroom, and bringing her onto the podcast, it was clear there was huge untapped potential.

The strategy was simple and deliberate: put Oxfordshire Stoves & Interiors front and centre in their local area, pair their strong organic presence with paid amplification, and build an always-on marketing system rather than stop-start campaigns.

Creatively, it was a blank canvas.

We started with always-on ads using supplier imagery to showcase the full stove range, then moved quickly into showroom shoots. Being local gave us flexibility to capture real environments, real products, and real personality whenever we needed it.

Seasonal content followed. Christmas allowed us to dress the showroom, showcase how stoves fit into festive living, and create emotionally engaging ads that felt timely and relevant. Kelly stepped in front of the camera for targeted campaigns, including location-led videos showing exactly how to find the showroom, a small detail that removed friction and drove visits.

Across Meta, Google, YouTube, and TikTok, we combined founder content, behind-the-scenes footage, location-based visuals, drone shots, and high-performing organic posts. If it worked organically, we amplified it through paid.

The results (so far)

With a clear strategy and aligned creative, the impact came quickly.

Google Ads launched slightly out of season, but data showed strong intent far earlier than expected. Searches for stoves, log burners, and electric fires outperformed initial assumptions, allowing us to double down on fire-related campaigns and move away from lower-impact activity.

Importantly, the account didn’t rely on brand searches. Top-performing terms were generic, product-led queries, opening Oxfordshire Stoves & Interiors up to entirely new audiences.

Click-through rates exceeded benchmarks. Website traffic increased by over 400%. Paid social delivered hundreds of thousands of local impressions at a highly cost-efficient rate, driving awareness, enquiries, and footfall.

From a commercial perspective, the difference was tangible. The showroom diary filled further in advance than usual, enquiries increased, Google reviews grew, and the business stayed consistently busy, even outside peak stove season.

More importantly, Oxfordshire Stoves & Interiors now has a joined-up system. Paid search, paid social, creative, and organic content work together to support awareness, consideration, and conversion.

This isn’t just growth by chance. It’s growth by design.

Working with Oxfordshire Stoves & Interiors has been a true partnership built on trust, openness, and collaboration. Kelly brings deep expertise in her product and customers. We bring the strategy, data, and creative to turn that knowledge into momentum.

And yes, the showroom is still warm, but now the marketing is too.

See our other Home & Garden stories