Heating up results with 17.5% revenue increase year-on-year

Radiators 4U are redefining how we see home heating, turning something functional into something beautifully designed for every room, every style, every home.

Their marketing challenge

From the outside, Radiators 4U had a lot going for them. Four strong brands, a loyal customer base, and products that genuinely stand out.

But like many growing businesses, results had begun to slow. Performance Max was doing too much heavy lifting, brand and non-brand weren’t clearly separated, creative was mostly CGI, and growth relied heavily on one channel.

They were doing plenty right, but the strategy wasn’t joined up. Tracking issues, inefficient spend, and a lack of creative variation made it hard to scale sustainably.

That’s when the team reached out. First through our content. Then in conversation.

And it was clear: they didn’t just want campaigns. They wanted a plan.

Getting creative

To tell Radiators 4U’s story properly, we focused on foundations first.

We audited all four brands, set up the missing ad accounts, and aligned around key product lines and seasonal peaks. We mapped a full-funnel structure: discovery at the top, trust signals in the middle, and high-intent creative at the bottom.

Then we rebuilt both Meta and Google from the ground up, with control, clarity, and profitability as the north star.

Creatively, we moved beyond CGI and brought the brand to life. Showroom shoots, factory content, colour spraying, product close-ups, customer images, UGC, and AI-enhanced CGI all helped people picture radiators in real spaces.

This gave the paid team the volume and variety needed to test properly: hooks, VO vs no-VO, aspect ratios, static vs motion.

On search, we reduced reliance on Performance Max, reintroduced classic shopping for control, tightened segmentation, and applied automation scripts to eliminate wasted spend.

The target wasn’t just ROAS, it was gross profit after marketing, the metric that mattered most to the business.

And yes, we expanded beyond Google too… Bing, YouTube, and Pinterest all became part of the mix.

The results (so far)

With consistent creative, proper segmentation, and tight performance control, the numbers moved fast.

Across Meta, spend grew from £4k/month to around £16k/month, while maintaining a strong 6.4 ROAS. Typical months now generate around £100k revenue from £15k spend, exceptional for a high-consideration product category.

Revenue is up 17.5% year on year, while spend is down 6.9%.

Gross profit after marketing, a key target they hadn’t hit in over a year, is now consistently achieved.

Search is more efficient. Meta is significantly stronger. Creative output has multiplied. And above all, the approach is consistent, controlled, and scalable.

More importantly, everything now works together. Creative, Meta and Google all sit under one joined-up strategy. The team knows their numbers, we know the path, and the plan compounds month by month.

We’ve worked with many home and garden brands, but Radiators 4U stand out for their willingness to collaborate, test, and evolve. The communication. The clarity. The eagerness to try new things.

It might seem like a small thing, showing radiators being sprayed in real colour, or filmed in a real home, but it represents what makes this partnership work: authenticity, attention to detail, and a shared commitment to doing things properly.

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