Our first Evergreen Masterclass of 2022!

By Amber Williams
July 7, 2022

This week we had a very exciting morning here at Evergreen HQ as we held our very first Evergreen Masterclass for 2022!

We invited a selection of businesses to attend these sessions, free of charge with breakfast thrown in, to explain how to define and build the PERFECT digital marketing strategy for their business. Aaron decided to share some valuable insight into marketing a business, based on his own experience in developing Evergreen.

The purpose behind these masterclasses was all based on the very real and unfortunate realities that businesses are facing right now:

👎 A cost of living crisis

👎 Slow recovery after a global pandemic

👎 Global supply chain issues

👎 Fuel cost spikes

👎 Commodity prices surging

👎 War in Ukraine

👎 A recession looming large…

The truth is, it’s crazy out there right now and we’re seeing too many businesses without a clear digital marketing strategy that is going to see them through the coming months…

And with that in mind, we wanted to help in the best way we know.

Our fabulous MD Aaron spent his morning chatting and explaining with these businesses the steps needed to create a digital marketing strategy and smash it!

The insights Aaron shared provided invaluable information for business owners regardless of industry. Attendees came from a range of backgrounds and industries, including retail and e-commerce, hospitality and leisure, and professional services.  The masterclass is structured so that any sector can benefit from Aaron’s expertise.

The morning started off with a quick introduction and catch up with all our attendees before moving on into our Snazzy boardroom to kick start the first half of the session.

Aaron took the group through the 11 steps needed to develop the ultimate digital strategy.

Asking questions along the way, each business had the chance to note down proactive steps that they can take to truly understand their business positioning and the foundations they need in place to really grow their digital presence.

After a quick break to top up their hot drinks, grab a pastry and share their thoughts, we brought everyone back in for some digital marketing top tips, and a quick fire Q&A session.


Aaron covered the top things to consider for digital marketing currently e.g. the new GA4 update, whilst helping to clarify and explain any queries the attendees had.

Due to this being our first ever masterclass of this year, we were keen to receive feedback as to how useful our masterclass had been for our attendees and any comments they’d like to make for future sessions!

We were lucky enough to receive some really positive feedback with a few pointers which we already plan to implement into our upcoming sessions.

Take a look at some of the comments we received:


“Really clear and broken down so that from a management point of view, I am now able to see what we need to do first and ensure we get our foundations in place”

Hayley Rock, Concero

“Very good as it focuses on business owners to help explain an ever changing online landscape”

Kurt Torson, Trilogy

“Thank you for putting on such a helpful session, especially at no cost. It was a relaxed, fun and informative session and the breakfast was a lovely touch”

Sophie Robinson, Lick Me I’m Delicious

The attendees of our very first Evergreen digital masterclass

We want to thank all of the attendees for joining us at our office. It was lovely to meet you all and get to know a little bit more about your businesses!

If you’re currently a business looking for some insight into developing an effective digital marketing strategy, don’t worry, we have a selection of upcoming masterclasses for you to sign up for. Just visit our masterclass page here.

Or, if you’d like to chat to us further regarding your business and how we may be able to help develop your digital marketing, get in touch! 

We hope to see you soon 👍

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