Paid Social

Our experience in the home, garden, and lifestyle space helps us to create hyper-targeted paid social ads that interrupt your customers' doom-scrolling; creating genuine connections and engagement.

Whether it’s advertising on Facebook, Instagram and TikTok, or harnessing User Generated Content, our team of experts will help you find the best medium for your paid social campaigns. We’ll devise your campaigns in 5 steps:

Understanding your commercials: We start by asking what your brand’s reliance is on paid social media and how we can use it to scale your business. To discover this, we’ll perform an audit of your performance per channel, including your paid content, assets and creatives.

Multi-platform strategy: With the research completed, we’ll know exactly where your audience spends their time and how they engage with your brand. This will help to define a robust multi-platform strategy tailored to your brand and your audience behaviours.

Campaign structure & creative content: Our team will leverage the best account structure per platform and organise your campaigns to achieve your goals. Whether it’s brand awareness or remarketing, we’ll create a structure that will enable new customer acquisition and help reactivate the returning ones.

Performance optimisation: As your campaigns gain traction, we’ll carry on with the heavy lifting. We continuously monitor your campaigns and analyse performance data – optimising as we go. All in real-time to improve the ROI and hit your business goals.

Integrated approach: Your paid media channels are part of your marketing engine, which should be well oiled and running smoothly. Our job is to make sure we integrate your paid social with other channels, for the best possible consumer journey and unified brand experience across all touch-points.

Ready to dive into paid social? Get in contact today and let’s get cracking.