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Digital Marketing Roundup – January 2017

Content Marketing, Local SEO, Monthly Round Up, Organic Search (SEO)

Hooray for 2017! We can’t tell you how excited we are to discover what this brand new year has in store for us. And for you, too.

In terms of SEO, things are constantly developing, with new Google updates and a whole host of marketing techniques to get on board with.

What was 2016 like for you? Was it all you hoped for in terms of your business success? Of course, we couldn’t let the last month of the year go by without mentioning it here on The Evergreen Agency blog.

We’re looking at what happened in December – specifically in the online world – today on the site and let us tell you this: it was a busy old time. As we say, there have been plenty of advancements for us all to get to grips with and we really are excited to see what 2017 will throw at us.

You’ve heard the expression: ‘Life’s about the journey, not the destination’ – and a quote like that seems so apt at a time of new beginnings. Well, the folks over at Search Engine Land are using that quote to great effect over on the site, suggesting that you shouldn’t simply appeal to a local searcher’s wants or needs when optimising your website, but instead look at your customers’ entire journey.

The blog’s author, Lydia Jorden, asks: ‘….have you thought about putting this philosophy to work in local search?’. You can optimise for this trend, she says, by reading her blog (simply click the link above) and swatting up on what it is your customers are looking for.

Also on the Search Engine Land site last month was this piece by Julian Connors. The article: ‘What You’re Missing with SEO That Will Make a World of Difference’ focuses on some short-term strategies you can put into action that will have a significant impact on your site’s ratings. If you’re someone who’s just starting out with an ecommerce site, for example, you could take a lot this article, which offers a handy insight into actionable search engine optimisation strategies. Go on, start today and see if you can increase the visitors to your site.

Here’s something worth thinking about, whether yours is a fledgling company or a business that’s much more established: brand safety. It’s a topic the team at Search Engine Watch covered last month and it makes for a really interesting read. Grab a coffee and take some time to sift through it – it’ll be well worth it, even if it’s the only thing you read this week.

The piece: ‘Why Brands Should Care About Brand Safety in Mobile Advertising’ looks at the dangers associated with placing ads in an environment which isn’t ‘contextually appropriate’ – find out what the author, Andy Favell, is getting at by clicking through to the article above.

Elsewhere on the Search Engine Watch site was this informative blog on LinkedIn Pulse – and how you can hack its algorithm to mean a bigger boost for your company. ‘Why do you blog?’, the author Larry Kim asks, before saying that while you want your content to be discovered and read by as many people as possible, you know that your reach can be limited. Discover how you can change all that by putting Larry’s tips into action.

Another piece worth a read on the Search Engine Watch site is this one. It offers four ways in which you can get ahead of the marketing personalization curve this year and beyond.

The crux of the piece is this: ‘Knowledge is Power’ – and apps can be worth their weight in gold in terms of getting your sales messages out to your customers. Learn more by heading over to read the full piece.

If you regularly head over to our site to read our monthly round ups, you’ll know that we love Moz.com and the advice the team offers. The last month alone, of course, was no exception, with plenty of great knowledge pieces for us to get our teeth into.

We liked this article, in particular, which looks at the SEO and digital trends we can expect to see in the next 12 months. The past year may well have been intense, especially when it came to SEO and Google in particular (so says Gianluca Fiorelli over on the Moz site) and the gang over at Moz.com take a good look at what we all experienced from 2016. Head over to the site to take a peek.

While you’re over on Moz.com, make sure you also check out this pretty eye-opening ‘Whiteboard Friday’ instalment via Tara Reed. It’s all about social media (Twitter especially) and how you can use it to your – and your website’s – advantage, increasing your traffic tenfold in the process!

The article and accompanying video starts by looking at the subject of ‘reach’ – and how it’s something many of us skip over entirely. “They sit back passively, and they wait for people to visit their social media site’, says Tara. Find out how you can fix that – and enjoy organic traffic with minimum effort – by clicking through to the piece, above.

Want to ensure your website is trustworthy? Then you’ll certainly want to read this article by the people over at SEO Rex. It takes a look at how you can gain the trust of your customers without the need to ‘make broad, sweeping changes on your website’. It all starts with a quick update of your ‘About’ page, but there are plenty more tips to be gleaned on the SEO Rex site – so make sure you head over there.

From SEO Rex to SEO Nick…

The latter expert recently posted this article, which looks at how you can create content that ranks and converts well. There are, of course, some phrases you need to be familiar with in order to get the most out of your online endeavors – so says Nick. Make sure you bookmark the piece to read later if you don’t have time now (we know January means a clean slate and therefore a to-do list that’s as long as your arm!).

Want to enjoy a load of SEO-related news in one place? Take a look at Yoast’s review of the year, which features its most-read posts of 2016. One of the things which cropped up was how you can craft titles which perform well in the search results – an essential read if you’d like to get more traffic to your site, as the title tag is the first thing a user will see when they look for something online.

“It’s one of the most the important factors for Google to decide what the topic of a page is.” say the folks over at Yoast; learn more by popping over to the site.

Do you really know your customer? That’s another question being posed by the Yoast team, in a similarly informative article on its blog.

If yours is a business that’s been in existence for a while, you’ll know that every so often you’ll need to take a closer look at your marketing efforts. Are you targeting the right customers? And is there anything you can change? Those are just a couple of questions every website owner needs to ask themselves on a regular basis, so why not click the link above and find out how you can benefit from taking a closer look at the way you do things online?

We’ve talked about Blog Tyrant a few times in our roundup articles and it’s because there’s always something interesting to see over there. Here’s a good one to start with: ‘Starting a Blog in 2017? Here’s the Strategies We’re Using’.

We all know how important blogging platforms can be for your site. At the very least, they’re great for ensuring regular content goes live; you can update a blog as often as you like. Providing the content is relevant and not ‘too spammy’, you’ll quickly see a huge increase in visitors to your site.

So, if you’re thinking of adding a blog functionality to your site, Blog Tyrant’s piece has come just at the right time. Featuring all sorts of handy hints and tips to help you get your blog off the ground, the article is a one-stop-shop for anyone who’s considering branching out in terms of the content they upload to their site. If you only do one new thing for your business this year, why not make it the inclusion of a blog on your site? Trust us when we say it’ll work wonders for your traffic.

Before we sign off our December news piece, we wanted to send you over here. It’s Bloggingaid.com’s expert round up, which features 63 pros all sharing their best email marketing and list building tips – a big thanks to Julian Sakanee of affilimarketer.com, who wished to notify us of the piece after telling us he loves reading our monthly news blog posts. Let us know if this – or anything else you see here in this post, for that matter – proves useful to you this month or as we progress through 2017.

Until next time…

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