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Digital Marketing Roundup – July 2017

Analytics and Data, Content Marketing, Monthly Round Up, Organic Search (SEO), Penalty Removal

Digital Marketing Monthly Round UpWell, we’re now officially over half way through the year and we’re already smashing the goals we set for 2017 – what about you? Don’t worry, though, if your objective was to rank higher on Google, there’s still more than enough time this year to make a difference. Thankfully, you have the benefit of our monthly digital marketing roundup guide, as seen here on our blog.

If you’re not yet in the know, these monthly posts are your one-stop-shop to boosted online traffic, featuring actionable tips and advice direct from our founder, Aaron. He’s also recently set up The Evergreen Academy and the course, SEO Success, which is proving popular amongst business owners who’d like to save money but still give their website the nudge up the search engines it deserves.

This month’s blog will follow the usual format, with sections including ‘Increase Visibility’, ‘Engage & Excite’, and ‘Let’s Get Technical’ – and it’s been laid out this way so it’s much easier to digest. You can simply ‘dip in and out’ and take the info you need, that way. Let’s get started then…

Increase Visibility

We reckon if you’ve found this blog – and our site, The Evergreen Agency – that you’re a small business owner looking to increase your visibility. Well, you’re in luck. Aside from this piece, which is packed with advice you can utilise as soon as you like, there are a few resources you’ll want to make use of online.

Before you do anything, though, head to the Yoast site for its ‘Ultimate Guide to Small Business SEO’.

“SEO isn’t just for large companies.” states the article’s author. “As a small business or local business, there is actually a lot you can do to achieve local goals yourself.” And when you’re a fledgling company, isn’t that what you really want to do? After all, you may as well master a few basics on your own before you pull out the big guns and really show Google – and your competition – who’s boss.

The Yoast piece, written by Michiel Heijmans, focuses on finding your niche, before it goes into how best to optimise web pages, and how to improve your reach on social media. It may seem like a lot to do, but trust us, when you get going you’ll find that you quite enjoy it.

If, however, you’re still getting to grips with the writing side of crafting an article, this blog post will prove useful. It’s been devised with people who need a push on the motivation front when it comes to siting down and typing out a post worthy of online sharing. ‘How to Write More’ does exactly what you’d expect: it gives you hints and tips on getting in the right (or should that be ‘write’) frame of mind when it comes to creating great content.

Here’s another piece small business owners will enjoy. It comes via Search Engine Land and it pretty much answers all your burning questions you may have about your company’s online success – and how you can ensure it thrives.

Focusing on SEO as a marketing tactic for the modest-sized company, the article’s author shares everything he’s learned working on hundreds of search engine optimisation projects for start-ups and small businesses.

He first tackles that age-old question: ‘What on earth is SEO?’, before delving a little deeper and picking out some tools you can use to increase your traffic.

This section looks at increasing your visibility online, but what if said visibility isn’t always the positive kind? Of course, you’re not about to boot your business in a negative way, but others can. say help to the dreaded reviewer, who can bring down your company and the great work you do in the time it takes to tap out a few paragraphs.

But there are ways to respond to negative testimonials, to ensure you don’t risk damaging your company further. The team at Search Engine Watch explain how, in this pretty handy little blog post over on the site.

‘The Most Effective Ways to Respond to Negative Reviews’ shows you how these snippets of a customer’s experience can actually work in your favour – don’t miss the article, as you may find you need it one day. Although, of course, we hope that isn’t the case.

Moving on to the Engage & Excite section of this blog, then…

Engage & Excite

How do you ensure your audience is enthralled? The truth is, there are lots of ways you can ensure people keep coming back to your site – and many of them are completely free.

Are you making the most of social media yet, for example? When you consider that you can build a network of followers at no cost to you and your business, it may seem silly to neglect the many platforms available to you. We say set up a business page and populate it with relevant content; you may well be surprised how quickly it helps to grow your customer base.

Before you do that, though, check out this piece from HubSpot. It details all the latest social media news from the last month and it’s bound to give you a few ideas on how to spend your time.

Often in SEO, you’ll hear people talking about ‘niches’. We even mentioned them ourselves, a little further up this post.

Have you got a niche, then – and if not, why not? In this fast-paced consumer world, it’s important that businesses like yours do whatever it takes to stand out from the crowd, because after all, how will you rank against a handful of other local businesses doing the same thing?

Finding and settling on a niche is vital – and by transforming your site into a bank of knowledge, you’re giving people a reason to keep coming back. With that in mind, we thought you’d like to take a look at this piece over on the Search Engine Watch site.

‘Six Ways to Turn Your Website into a Niche Knowledge Hub’ looks at the ways you can build a solid brand presence – and it doesn’t have to mean lots of money spent. You’ll need to go the extra mile, of course; it isn’t just about building a blog and populating it with content – so says the article’s author.

Grab a pen and paper and start taking notes; there are more than a handful of useful tips in this post and we wouldn’t want you to gloss over them.

Let’s Get Technical

If you’ve got this far, you’ll have picked up some free tips you can take advantage of right now in a bid to improve your site’s ranking. So far, so positive. But it isn’t all sweetness and light in the world of SEO, unfortunately; sometimes, things go wrong – and when that happens, it can threaten your sanity as well as all the hard work you’ve put into creating a platform online that people want to visit.

So, what do you do if you’re the victim of an SEO attack? Head over to SEO.com for another insightful read from its team of writers.

Before we think about signing off for the week, we wanted to pose a question: ‘Is there more to creating great content than being a good writer, and deciding on an interesting topic or two?’ In the SEO world, we say ‘yes’ – and without a shadow of a doubt! The thing is, there are numerous factors at play, with the most obvious being the key words you dot around your copy.

But you can also make use of any data you collect, when it comes to putting together a great piece of content – and last month, Russ Jones at Moz imparted his wisdom on how it all works.

The piece: ‘Paint by Numbers: Using Data to Produce Great Content’ delves into the issue of ‘numbers over words’ when writing an interesting piece that’ll grab the attention of others. Of course, the words you use are vital, but figures can make a huge difference, too.

“…data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.” says Russ.  Intrigued? Click the link above to learn how the SEO expert uses numbers to his advantage when he’s putting fingers to keyboard to create a blog post.

We realise that we bombard you with things to read, but hey…we know you like it! If, however, some of you are ready to kick back, relax and take in some SEO-based tips without having to think about it too much, we suggest the video you’ll find embedded in this post via SearchEngineLand.com.

The site’s co-founder, Danny Sullivan, talks about the beginnings of his career and reflects on the 21 years he’s covered the search industry. Find out what he’s learned in over two decades in digital marketing, and how SEO has evolved over the years.

Don’t forget to let us know if you manage to find time to put any of these tips into practice; we’d love to discover if your site has enjoyed an influx of visitors as a result of our monthly round up post.

Until next time…

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