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Digital Marketing Roundup – May 2017

Analytics and Data, Content Marketing, Local SEO, Monthly Round Up, Organic Search (SEO)

How did April treat you, then? It’s been very kind to us, since we’ve had a great response after launching what was a previously ‘top secret project’. Our founder, Aaron, has spent months putting together the definitive guide to great SEO for your business website – and it’s in the format of an online course!

SEO Success’ via The Evergreen Academy site is now live and ready for sign up, should you want to join plenty of other small to medium-sized business owners who are realising that great search engine optimisation tips and tricks can be gleaned at an equally great cost – click the link above to watch Aaron’s introductory video and find out more.

What’s been happening elsewhere in the digital world, though? As ever, we’re here with our monthly online marketing roundup, which looks at the latest advancements and news in the world of search engine optimisation.

It’ll be divided into our usual three sections – the same as the ones you’ll see here on The Evergreen Agency site – to make it easier to read. Take what you need from the various categories: ‘Increase Visibility’, ‘Engage & Excite’, and ‘Let’s Get Technical’ and see how you can improve your site’s ranking via some top tips. Read on…

Increase Visibility

SEO, when implemented properly, is about nudging your site up the old ladder that is Google. And here’s someone who knows all about that…

Ryan Schuster from Digital Current got in touch after we hit ‘publish’ on last month’s SEO roundup post. Ryan’s been keeping an eye on our monthly SEO focus blogs, as he happens to put something similar together for his own site.

He reached out, though, to point us in the direction of one of Digital Current’s most recent articles – and we can report it’s an interesting one. ‘Smashing Semantic SEO in 2017 & Beyond’ was written by Sam Hurley – one of the most popular digital marketing influencers out there, as it goes – and it focuses on three SEO tactics you can try today.

Semantics are now at the core of every search query answered on Google.” states the piece,” As important as semantics are to Google, semantic SEO should hold equal value in your digital strategy for 2017 and the future.” Make sure you click the link above and check out the post.

Over on the Yoast blog was another piece we think you might like to spend some time looking over. ‘B2C and B2B: What are the differences?’ focuses on how you might approach one or the other in terms of your website content.

Published on the site at the back end of last month, the piece suggests that business to business marketing is different to business to consumer marketing. Why? It’s all thanks (according to the article’s author Willemien Hallebeek) to “the elaborate buying processes, narrow markets and more complex products and services of a B2B website.”

In her piece, Willemien compares B2B and B2C SEO and explains what the two types will mean to those marketing a business within either arena.

Also on the Yoast site is a useful piece on how you can optimise the images you use around your site to ensure you have a better chance of moving up the Google ranks.

Often, people forget that images aren’t just about ensuring your blog is aesthetically pleasing as well as informative. Instead, those images can have an SEO use of their own, which means it’s vital that you spend a little bit of time getting them right.

First, it’s about finding the right photos – and there are plenty of sites out there which offer copyright-free ones across all kinds of topics. When creating content for our clients here at The Evergreen Agency, we like to head to PixaBay.com; there’s a huge collection of images on there, all high-res and all completely free to use.

Of course, choosing the right image is just the beginning of your quest for a better ranking. You’ll also need to tag them properly with a few well-chosen key words. For more tips and tricks, though, pop over to the Yoast article and swat up!

Now, we head into the Engage & Excite portion of our monthly roundup…

Engage & Excite

It’s in this section that we talk about the really exciting (okay, so the clue’s in the name there!) stuff. Increasing visibility is as much about the technical aspects of SEO (adding relevant key words and so forth) as it is ensuring your content isn’t just readable, but that it keeps people coming back to your site for more.

Viral content sites like BoredPanda are some of the most lucrative out there – and it’s simply because they create content that makes people sit up and listen. Or click! And that’s what it’s all about – after all, a higher number of clicks may well mean boosted sales and improved overall profits.

So how do you ensure your content makes people want to click? It’s all about the title! Make it attention-grabbing and you’re onto a winner – like this one, from the aforementioned BoredPanda site.

It talks about tattoos, which are more than having their moment in the spotlight, aren’t they? Everyone and their dog has (or wants!) and tattoo, which is the first reason why people will be encouraged to click. Make your article a list and people will know it’ll be easier to digest, too – another top SEO tip for you, right there. And those images, as discussed a little higher up our monthly post, are very important as well.

So, how do you ensure your posts are well-read? Let us know.

Before we move into the next section of our roundup, we wanted to share this. It contains four tips to help you maximise the performance of your marketing content and it comes via the Search Engine Land site. We love the site, as it’s always packed with info we can actually use, as well as letting us in on up-to-date SEO-related developments.

Over on the Moz.com site (one of our favourite SEO resources out there), Miriam Ellis has some wise words on local content building for businesses who want to expand their reach in their area. It’s a worthwhile read for anyone with a physical presence – an actual shop front, for example – as it offers some useful tips you can put into practice as soon as possible.

If you like reading pieces about local search, here’s another one you’ll enjoy. It comes via Search Engine Watch and it’s titled: ‘4 Things to Note When Optimising for Local SEO in 2017’.

According to the blogger who wrote the piece, SEO for businesses is going to be revolutionary this year. Why is this, then?

“Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior.” states the article. “Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google.”

That’s some food for thought, isn’t it? Want to know more? Head to the link above and see if you can glean some info that will prove beneficial for you and your company.

Let’s Get Technical

Finally, it’s time for our ‘Let’s Get Technical’ section of our round up blog and we’ll start with something that is certainly worth knowing: 15% of searches are new, never been seen before. This is according to Google – and Barry Schwartz explains more in one of his latest blogs for Search Engine Land.

In a statement released at the end of last month, Google said: “There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.”

Find out what this might mean for you – and your small to medium-sized business – by clicking the link above.

Do you keep up-to-date with Rand Fishkin’s Whiteboard Friday posts over on the Moz.com site? We wanted to point you in the direction of this one. The post and accompanying video: ‘Launching a New Website: Your SEO Checklist’ is a handy guide to well-implemented search engine optimisation tactics for start-ups and other business owners.

Before you launch your new site, Rand says there may be SEO considerations that just haven’t crossed your mind yet. Make sure, then, that you find some time out of your day (or week!) to sit down and watch his video – we promise you it’s well worth it.

Oh, and before we go, we wanted to add in this piece (even though it was published at the beginning of May we thought we’d sneak it into our round up from the last month!) about the content you produce. It’s from the folks at Search Engine Watch and it goes into detail about any technical issues which could be stopping your well-written posts getting the engagement they deserve. It’s really quite eye-opening, so take a look.

Until next time…

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