Digital Marketing Roundup – November 2017
It’s hard to believe Christmas is only a few weeks away, isn’t it? So, if you haven’t already got the ball rolling on your marketing plans for 2018, maybe now’s the time to take stock of the past year in business and get ready for the new one.
To help you, here’s our regular digital marketing monthly roundup, which offers a host of hints and tips for small to medium-sized businesses like yours.
From practical SEO advice to the very latest in the digital marketing arena, you’ll find it all here – and as always, our round up is split into three helpful categories: ‘Increase Visibility’, ‘Engage & Excite’, and ‘Let’s Get Technical’. Enjoy!
Are you someone who likes to keep up with all things SEO? We reckon you are, since you’re reading this here post. Which is why we also think you’ll like to check out a webinar over on the Search Engine Land site. It looks at what’s hot and what’s not in SEO as we roll on into the New Year – and trust us; you’ll be hugging your nearest and dearest and wishing them a Happy New Year in no time. After all, where have the past 11 months gone?!
So, what can you expect from the Search Engine Land webinar? Sign up on the link above to discover more – but be quick; it takes place this Thursday (November 30). You’ll get all the details on the link above, but be aware of the time difference, since this is being broadcast in the US. Get ready to learn all about new rules and technologies, as well as how to stay on top of the latest SEO developments – don’t forget to let us know what you think if you tune in.
Engage & Excite
Have you made a vow to send more emails or e-newsletters to your clients or customers in 2018? If so, you’ll want to check out this article on the Blog Tyrant site. It details just how you can make the most of your existing mailing list ‘without selling out’. What that means is providing good content to keep your customer base engaged, as we believe you don’t have to be ‘salesy’ or pushy to sell your products or services.
‘Readability ranks’ is the message on Yoast, who’ve put this post together to help anyone who’s hit a wall with their website content or marketing communications. Alongside great, well-crafted text, voice search is becoming more dominant – something we’ve talked about a lot here on The Evergreen Agency. So, how does this tie into readability? Marieke Van de Rakt, the author of the piece, explains:
“The very fact that search engines want voice search to be the next big thing, makes readability so important.”
Hop on over to Yoast to read the full piece and see an accompanying video on voice search and its prominence in search engines.
Here’s another article which may prove useful, particularly if you have no plans in place to boost your website’s traffic over Christmas. Better late than never, eh? Direct from the SEO.com site, the piece focuses on ways you can improve your ranking – and while it focuses on Black Friday as a key sales period, the tips can be used throughout the festive season and beyond. Give them a go.
Moving onto the final section of our monthly roundup post…
Let’s Get Technical
Rand Fishkin has filmed another informative video for the Moz.com blog – and we say if you’re looking for a little technical advice, you should look no further. The latest in his Whiteboard Friday series, this video – ‘Which of My Competitor’s Keywords Should (& Shouldn’t) I Target’ will help you make wise SEO decisions to see you through 2017 and into the New Year.
Sharing his recommended process for identifying the right competitors to track (and which of their keywords you should target), Rand gives businesses with a handle on SEO a few things to think about.
Finally, would you like to rank higher in image search? This ‘Image Optimisation 101’ is your handy, go-to guide for all things picture-led. It’s true that we’re becoming lazier and lazier when it comes to online searches, so why wouldn’t you make things even easier for customers who are looking for your services?
Optimise videos and images easily by taking a good look over the blog, above, and see if it helps your rankings at all.
What else are you doing ahead of 2018 to increase your chances of being seen online? We’d love to know your top tips.
Until next time…